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Senior Strategic Marketing Planner

2 months ago

Culver City, California, United States WALTON ISAACSON LLC Full time
Job Overview

Walton Isaacson LLC is at the forefront of delivering innovative strategic and creative solutions to some of the most prominent brand marketers globally. Our unique agency model integrates award-winning full-service advertising with digital and social capabilities across various disciplines, ensuring value and efficiency for our partners. Our marketing expertise spans Sports, Lifestyle, Entertainment, Experiential, and Branded Content, alongside cultural insights across diverse consumer segments including Black, Hispanic, LGBTQ, and General Market.

The Senior Strategic Planner plays a pivotal role in crafting, conceptualizing, and executing strategies, programs, and campaigns informed by consumer insights, market trends, best practices, and technological advancements. This role not only supports but often leads strategic initiatives across the department through comprehensive intelligence gathering, research design, analysis, and the creation of strategic support materials such as research findings videos and briefing documents.

Key Responsibilities:

  • Provide strategic oversight for all client campaigns and projects, guiding the creative team to ensure alignment with marketing strategies and brand identity.
  • Develop compelling strategies for idea presentation, backed by research to substantiate the approach.
  • Craft inspiring creative briefs and collaborate with in-house teams or partner agencies to develop the necessary content and experiences.
  • Research, analyze, and present cultural and social trends impacting the marketplace for client brands on both local and global scales.
  • Lead and engage in brainstorming sessions to formulate brand strategies that foster innovative creative thinking.
  • Utilize research tools to develop customer profiles and personas, identify unmet needs, and hypothesize key customer challenges and solutions.
  • Collaborate effectively with colleagues across various disciplines, including strategy, creative, and account management, both within and outside the agency.
  • Provide thought leadership internally with agency staff and externally with client teams.
  • Create clear and compelling content for client presentations, points of view, and other deliverables.
  • Maintain accurate timesheets in compliance with deadlines.
  • Manage workload efficiently to accomplish tasks effectively.
  • Uphold and promote Walton Isaacson's culture while maintaining a positive and forward-thinking attitude.

Communication Skills:

  • Exhibit storytelling abilities and the capacity to ask insightful questions, articulate concepts clearly, and distill relevant insights.
  • Possess excellent oral and written communication, organizational, and presentation skills.
  • Demonstrate a keen eye for detail along with strong grammar and business writing capabilities.

Client Relationship Management:

  • Comfortably and professionally interact with clients, presenting ideas and strategies effectively.
  • Exhibit natural management skills, adept at juggling multiple tasks while fostering a collaborative team environment.
  • Self-motivated and proactive in seeking opportunities and challenges.

Qualifications:

  • Bachelor's degree in Business, Communications, Advertising, Marketing, Anthropology, Cultural Studies, the Arts, or a related field.
  • 4-8 years of experience in advertising or marketing, with a preferred focus on strategic planning.
  • Experience in qualitative research methodologies, including focus groups, in-depth interviews, and ethnographic research.
  • Strong problem-solving skills with the ability to influence internal teams.
  • Ability to collaborate with bi-coastal teams.
  • Proficiency in MS Office applications.

Travel Requirements:

  • Minimal travel may be necessary.

COVID-19 Policy:

  • Walton Isaacson, LLC, enforces a mandatory vaccination policy.

Employment Status:

  • Full-Time; Exempt

Benefits & Perks:

  • Comprehensive Medical, Dental, Vision, Basic Life, Flexible Spending Accounts, and Supplemental Insurance.
  • 401(k) plan with company matching.
  • Paid Holidays.
  • Unlimited Paid Time Off (PTO).
  • Hybrid/Flexible work schedule.

At Walton Isaacson, we are dedicated to fostering an environment that champions diversity, equity, and inclusion. We believe in celebrating our unique qualities and encourage everyone to bring their authentic selves to work every day, regardless of age, disability, gender, gender identity, marital status, pregnancy, race, religion, or sexual orientation.