Digital Marketing Specialist

4 days ago

Saddle Brook, New Jersey, United States Resorts World New York Full time

Job Title: Digital Marketing Specialist

The Digital Marketing Specialist will play a key role in developing and executing the digital marketing strategy for Resorts World New York. This includes supervising the Digital Marketing Representative team, handling customer issues, and reporting payment issues and granting promotional rewards as needed to ensure customer satisfaction.

The successful candidate will have experience with social media content creation, copywriting, and publishing, as well as a strong understanding of marketing goals and brand guidelines. They will also be responsible for maintaining a rolling content calendar to align with brand marketing initiatives and promotions.

Key Responsibilities:

  • Own social media content, copy, and publishing from end-to-end
  • Work cross-functionally to craft and implement a social plan and tone of voice
  • Oversee live coverage of various events, ensuring content quality and consistency across each channel
  • Maintain a rolling content calendar to align with brand marketing initiatives and promotions

Requirements:

  • Exceptional customer service skills
  • Troubleshooting technical skills
  • Great communication skills, both verbal and written
  • Previous experience with Sprout is preferred, but not required

Work Environment:

The Digital Marketing Specialist will work in a fast-paced environment with varying schedules to reflect the business needs of the property. They will be required to handle intoxicated guests in a professional manner and work in a tobacco smoke environment.

Language Skills:

Fluency in English is required, and a second language is a plus. The successful candidate will be able to read, analyze, and interpret documents, as well as respond to common inquiries from other employees or guests.

Mathematical Skills & Reasoning Ability:

The Digital Marketing Specialist will be required to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. They will also be able to create, read, and analyze spreadsheets of statistical data.

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