Marketing Automation Specialist

12 hours ago


Oak Brook, Illinois, United States The Chamberlain Group Inc Full time
Marketing Automation Specialist

Chamberlain Group is seeking a skilled Marketing Automation Specialist to join our Marketing team. As a key member of our Demand Generation team, you will be responsible for developing and executing integrated cross-channel campaigns to drive customer engagement, conversion, and retention.

Key Responsibilities:

  • Develop and execute CRM programs, including strategy, development, and execution of integrated cross-channel campaigns.
  • Work cross-functionally with Marketing and IT teams to build fully integrated digital marketing programs.
  • Oversee audience activation of data-driven marketing and build, test, schedule, deploy, and report on standard KPIs for email, push, and SMS programs.
  • Lead integration of CRM programming across digital and non-digital channels to deliver the optimal end-user experience.
  • Enable data-driven marketing through campaign design, tactical execution, and measurement/reporting for email, push, and SMS channels.

Requirements:

  • Bachelor's Degree in Business or Marketing.
  • 5+ years of Marketing experience, with 1-2 years working directly in Marketing Cloud and Pardot.
  • Ability to work in a matrixed organization and travel 10% internationally and domestically.

Chamberlain Group is an Equal Opportunity Employer and welcomes applications from diverse candidates. We are committed to fostering an inclusive environment where all employees feel welcome and valued.



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