Digital Marketing Strategist

4 weeks ago

Oak Brook, Illinois, United States The Inland Real Estate Group LLC Full time

The DIGITAL MARKETING SPECIALIST plays a crucial role in driving day-to-day digital marketing efforts that support corporate and on-site objectives, with a primary focus on optimizing online presence.

As a DIGITAL MARKETING SPECIALIST, you will play a pivotal role in enhancing and promoting Inland Residential's brand across various digital platforms.

This role encompasses key digital strategies that focus on acquisition and retention, including but not limited to, website management, reputation management, SEO, email marketing campaigns, and social media, ensuring that all digital activities are aligned with the company's broader business goals and the growth of our portfolio.

In collaboration with the Manager of Branding and Marketing, the DIGITAL MARKETING SPECIALIST partners with various departments to design and execute campaigns that improve both resident, prospect, and team experiences, while maintaining consistent brand messaging.

Additionally, the role involves managing relationships with digital marketing vendors, analyzing performance metrics to assess campaign success, and providing critical support to on-site teams in achieving their marketing objectives.

The ideal candidate will combine strategic insight with creativity, offering fresh ideas and a forward-thinking, entrepreneurial approach.

Success in this role requires hands-on experience in digital marketing, complemented by a foundational understanding of branding and community engagement.

Key Responsibilities:

  • Develop and execute digital marketing strategies to drive business growth and improve online presence.
  • Manage and maintain the company's website, ensuring consistent branding and functionality across platforms.
  • Collaborate with cross-functional teams to design and execute marketing campaigns that meet business objectives.
  • Monitor and analyze performance metrics to assess campaign success and inform future marketing strategies.
  • Provide critical support to on-site teams in achieving their marketing objectives.

Requirements:

  • 1-3 years of digital marketing experience, preferably within real estate property management.
  • Foundational skills in Canva and Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
  • Hands-on experience or ability to learn how to navigate CRM and social media/reputation/marketing management platforms.
  • Strong written and verbal communication skills with the ability to convey ideas and goals effectively to diverse audiences.
  • Excellent interpersonal skills with a proven ability to lead and collaborate with various teams and stakeholders.
  • Ability to analyze performance metrics, market trends, and consumer behavior to make data-driven decisions and optimize marketing strategies.

Preferred Qualifications:

  • Bachelor's degree in marketing, Business Administration, or a related field from an accredited college/university.
  • Experience in developing strategic marketing plans, overseeing digital campaigns, and implementing inclusive advertising practices in compliance with ADA standards.

We are an Equal Opportunity Employer.

We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, sexual orientation, familial, marital or veteran status, disability, or any other legally protected classes.

We are an E-Verify employer.

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