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Regional Activation Manager

2 months ago

Philadelphia, Pennsylvania, United States SoHo Experiential LLC Full time
Job Description

In your capacity as Regional Activation Manager, you will serve as the primary liaison between SoHo Experiential LLC and our spirits client's presence in the assigned region. You will have direct oversight and management of Market Managers in select markets and staffing agency partners in additional markets to execute sampling and experiential marketing programs.

Key Responsibilities:
  • Program Management: Recruit, train, and manage Market Managers in select markets as direct reports and oversee third-party agencies in other markets to ensure best-in-class execution of sampling, local market, and experiential events.
  • Client Liaison: Serve as the primary day-to-day contact for the client's Field Marketing Manager (FMM) in your region.
  • Transition Management: Lead transition from agency to direct staffing model where required.
  • Regional Coordination: Liaise with client's state manager and other local stakeholders for status of all programming and events in designated area.
  • Program Ownership: Complete ownership of regional programs & activations, including pre-planning, call management, execution, and recapping.
  • Event Management: Intake, build budgets, and manage/delegate programs for any locally generated ad-hoc, brand, trade, or special events in your region alongside your respective FMM and Territory FMM (TFMM).
  • Sampling Management: Management of sampling allocations across the assigned region.
  • Inventory Management: Manage, forecast, and assist in POS sourcing, inventory management, and warehousing needs for your region by collaborating with the client's national POS manager and working with third-party supplier(s) based on the local activation calendar and national sampling needs.
  • Activation Calendar: In conjunction with Territory FMM, manage local activation calendar in the region with support & input from FMM/Sales.
  • Brand Ambassador: Oversee Brand Ambassador market visits to region including the timely delivery of meeting recaps.
  • Travel: Travel to key activations and local agencies as required.
  • Market Oversight: In markets without a direct MM, assume oversight of those responsibilities through agencies, attend key activations in market.
Requirements:
  • Education: High School Diploma or GED
  • Experience: 5+ years combined relative industry experience – Field Marketing, Mass Sampling Program, and Experiential Marketing agency roles
  • Management Experience: Experience managing multiple direct reports to service day-to-day business is required
  • Agency Management: Experience managing 3rd party staffing agencies
  • Spirits Industry: Prior spirits experience with a strong understanding of legal compliance is mandatory
  • Skills: Self-starter, strategic thinker, and proactive problem solver
  • Communication: Exceptional communication/organizational skills with a keen eye for detail
  • Public Speaking: Have strong written, verbal, and public speaking skills
  • Budget Management: Strong budget and expense management skills
  • Travel: Ability to travel up to 60% within your assigned territory
  • Location: Based in NC or PA near a major airport, ideally
What We Offer:
  • Compensation: Competitive pay
  • Benefits: Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs
  • PTO: A generous PTO policy including company holidays, vacation days, wellness days
  • Opportunities: Opportunities to learn and grow while making an impact
  • Culture: A group of people who value each other as much as the work we create
Equal Opportunity Employer:

Soho Experiential LLC is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.