VP, Engagement Strategy Lead

6 hours ago

New York, New York, United States Ogilvy Full time
About Ogilvy

Ogilvy is a global advertising agency that has been creating impact for brands through innovative ideas for over 75 years. With a rich legacy of Borderless Creativity, we build on our expertise in advertising, public relations, relationship design, consulting, and health capabilities to deliver creative solutions that drive unreasonable impact for clients and communities.

About the Role

We are seeking a highly motivated and experienced VP of Engagement Strategy to lead the development and execution of innovative and effective engagement strategies for our healthcare clients. This role will be instrumental in driving brand growth and exceeding client expectations through data-driven insights and a deep understanding of the healthcare landscape.

Key Responsibilities
  • Lead Engagement Strategy Development: Craft and oversee the development of comprehensive engagement strategies for assigned accounts, aligning with client objectives, brand strategy, and target audience needs.
  • Drive Innovation & Digital Expertise: Remain at the forefront of industry trends and emerging technologies, particularly in digital marketing, to develop cutting-edge engagement solutions.
  • Oversee Campaign Execution: Collaborate closely with internal creative, media, and account teams to ensure flawless execution of engagement strategies across all channels (digital, social media, CRM, etc.).
  • Data-Driven Approach: Utilize data analytics and market research to inform strategic recommendations, measure campaign effectiveness, and optimize for continuous improvement.
  • Client Relationship Management: Build and nurture strong relationships with clients, serving as a trusted advisor and strategic partner.
  • Team Leadership & Mentorship: Lead, motivate, and develop a team of engagement strategists, fostering a collaborative and high-performing environment.
  • New Business Development: Contribute to agency growth by participating in new business pitches and identifying organic growth opportunities within existing accounts.
Requirements
  • 6+ years of experience in a strategic role within a healthcare advertising agency or similar environment.
  • Proven track record of developing and executing successful engagement strategies for pharmaceutical, biotech, or medical device brands.
  • Deep understanding of the healthcare industry, including regulatory considerations and patient journey mapping.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Exceptional communication, presentation, and interpersonal skills, with the ability to effectively collaborate with internal teams and clients.
  • Passion for healthcare and a desire to make a positive impact on patient lives.
  • Capacity for rapid uptake on assigned therapeutic area(s).
  • Deep understanding of all common channels/tactics and curiosity to explore new ones.
How We'll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.

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