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VP Strategy

2 months ago

New York, New York, United States Merkle Full time
Job Title: VP Strategy - Customer Experience

We are seeking a highly experienced VP Strategy - Customer Experience to join our team at Merkle. As a key member of our client account team, you will be responsible for developing and executing strategic omni-channel marketing plans that drive business growth and customer engagement.

Key Responsibilities:
  • Lead the building, development, and delivery of strategic omni-channel marketing plans.
  • Act as a subject matter expert, particularly in the areas of digital marketing and CRM.
  • Continually monitor current marketing trends, new technology solutions, and competitive strategies and translate them into new marketing ideas for clients.
  • Develop trusted, long-term relationships with key client contacts and executives.
  • Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
  • Manage team members to deliver strategy projects correctly and on-time.
  • Collaborate and develop relationships with internal Merkle teams and partner agencies to understand the feasibility of cross-channel recommendations/plans.
  • Identify key data points and measurements to show the impact of our approach and strategy on the clients business.
Qualifications:
  • Bachelor's Degree required.
  • 15+ years working in non-profit fundraising.
  • 15+ years experience in data-driven marketing specifically CRM/email/Online media/Offline media.
  • 10+ years working in an agency or consulting firm.
  • Proven experience in developing solutions to support the sale of new services to clients.
  • Hands-on skills using data and research to drive decisions, proficiency in Excel and research tools a plus.
  • Strong writing, presentation, and client-facing communication skills.
  • Experience translating data analysis into actionable marketing recommendations and presentations, proficiency in PowerPoint a plus.
  • Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.
  • Ability to leverage business experience/acumen to identify new business and marketing opportunities.
  • Strong listening skills to understand clients visible and invisible needs.
  • Must have superior multi-tasking, networking, time management, and inter-personal skills.
  • Self-starter, high intellectual curiosity, drive, determination, and persuasion skills.
  • Comfort and experience working within a highly matrixed organization in roles with a wide degree of latitude.
  • 20-50% travel required.

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.