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VP, Engagement Strategy Lead

2 months ago

New York, New York, United States The Ogilvy Group Full time
About The Ogilvy Group

We are a global advertising, public relations, and marketing agency network that has been creating impact for brands through iconic, culture-changing, value-driving ideas since our founding 75 years ago. Our Borderless Creativity approach enables us to innovate at the intersections of our advertising, public relations, relationship design, consulting, and health capabilities, with experts collaborating seamlessly across over 120 offices in nearly 90 countries.

About The Role

We are seeking a highly motivated and experienced VP of Engagement Strategy to lead the development and execution of innovative and effective engagement strategies for our healthcare clients. This role will be instrumental in driving brand growth and exceeding client expectations through data-driven insights and a deep understanding of the healthcare landscape.

Key Responsibilities
  • Develop and oversee the development of comprehensive engagement strategies for assigned accounts, aligning with client objectives, brand strategy, and target audience needs.
  • Stay at the forefront of industry trends and emerging technologies, particularly in digital marketing, to develop cutting-edge engagement solutions.
  • Collaborate closely with internal creative, media, and account teams to ensure flawless execution of engagement strategies across all channels.
  • Utilize data analytics and market research to inform strategic recommendations, measure campaign effectiveness, and optimize for continuous improvement.
  • Build and nurture strong relationships with clients, serving as a trusted advisor and strategic partner.
  • Lead, motivate, and develop a team of engagement strategists, fostering a collaborative and high-performing environment.
  • Contribute to agency growth by participating in new business pitches and identifying organic growth opportunities within existing accounts.
Requirements
  • 6+ years of experience in a strategic role within a healthcare advertising agency or similar environment.
  • Proven track record of developing and executing successful engagement strategies for pharmaceutical, biotech, or medical device brands.
  • Deep understanding of the healthcare industry, including regulatory considerations and patient journey mapping.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Exceptional communication, presentation, and interpersonal skills, with the ability to effectively collaborate with internal teams and clients.
  • Passion for healthcare and a desire to make a positive impact on patient lives.
  • Capacity for rapid uptake on assigned therapeutic area(s).
  • Deep understanding of all common channels/tactics and curiosity to explore new ones.
What We Offer

We celebrate our people and empower them with the tools they need to succeed. We provide opportunities for growth and development, and we foster a collaborative and inclusive work environment. If you are a motivated and experienced professional looking to make a positive impact in the healthcare industry, we encourage you to apply for this exciting opportunity.