VP of Marketing Strategy

22 hours ago

New York, New York, United States DoubleVerify Full time
Job Title: VP, Corporate Marketing, Regional Strategy and Planning

DoubleVerify is seeking a highly experienced VP of Corporate Marketing to lead our regional marketing teams in creating and executing cross-channel marketing plans. This individual will oversee teams across the Americas, EMEA, and JAPAC, working closely with regional marketing directors and commercial leadership to develop local marketing strategies that drive awareness, promote thought leadership, and support lead generation and communications initiatives.

Key Responsibilities:
  • Collaborate with the CMO to define strategies and tactics that enable DoubleVerify to fortify its leadership position as a company that powers media quality and performance for top brands and agencies.
  • Develop marketing programs that accelerate revenue and market share growth, working with cross-functional teams to establish the strategic planning and execution of large-scale content programs and priority research projects.
  • Act as a strategic thought partner to senior leaders and stakeholders across all aspects of corporate marketing, including brand, content, and customer marketing.
  • Work with Regional Directors to design and implement programs that maximize the effectiveness and efficiency of cross-channel customer marketing and communications, addressing the key needs of individual regions.
  • Partner with product marketing and commercial stakeholders to drive the execution of marketing strategies tailored to different customer priorities and needs.
  • Nurture and develop a talented team of local practitioners to achieve these goals.
  • Manage marketing budget and expenditures, maintaining brand standards and ensuring compliance across all marketing and communications channels.
Requirements:
  • Minimum Bachelor's degree in Marketing/communications or related field; Master's degree preferred.
  • 10+ years' experience in marketing leadership and/or communications, with previous working experience as a Marketing VP or Director for at least 3 years.
  • Experience managing and inspiring a team of contributors, both direct and indirect reports.
  • Demonstrated leadership, writing, and communication skills.
  • Experience executing market analysis and developing collateral in PowerPoint and other creative software.
  • Experience with lead-generation/ABM capabilities within Salesforce or similar CRM a plus.
What We Offer:

The successful candidate's starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DoubleVerify. This role will also be eligible for bonus/commission (as applicable), equity, and benefits.

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