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Vice President of Sales

2 months ago

Canton, Mississippi, United States Trillium Full time

Trillium Brewing Company is on the lookout for an innovative Vice President of Sales to enhance our team. Join our esteemed New England farmhouse food and beverage collective, where captivating narratives and stunning visuals merge seamlessly.

The Vice President of Sales will play a pivotal role in steering our sales initiatives and marketing strategies through creative approaches and will report directly to the CEO while primarily operating from our Canton facility.

Key Responsibilities
  • Sales and Profitability: Develop and execute the sales strategy for our beer and spirits across Direct to Consumer channels, Wholesale, and in-house Retail.
  • Manage and ensure the quality of wholesale partnerships.
  • Design an annual product release calendar to maximize sales and production efficiency.
  • Assess, recommend, and implement essential sales processes and workflows.
  • Optimize product availability at each location based on storage limitations and sales dynamics.
  • Prepare sales readiness for all products with suitable educational and training resources.
  • Coordinate product placement in our retail outlets in collaboration with the Director of Food & Beverage.
  • Identify new market opportunities and develop sales strategies to drive revenue growth.
  • Oversee business performance through wholesale partnerships, engaging with distributors to ensure brand standard compliance.
Marketing:
  • Develop and execute a comprehensive marketing strategy, collaborating with internal stakeholders to achieve organizational objectives.
  • Create an integrated communications plan to enhance brand identity, increase product awareness, and expand Trillium's social media reach.
  • Foster a community of brand supporters across social platforms through engaging storytelling and lead the production of digital content that reflects our brand values.
  • Establish and manage a media and PR strategy to enhance brand exposure and tell our story effectively.
  • Collaborate with partners to design revenue-generating events and activations that support brand-building efforts.
  • Evaluate and recommend sponsorship opportunities based on data-driven insights.
  • Ensure consistent, high-quality content generation by our creative team in partnership with external collaborators.
Leadership:
  • Inspire a passionate team culture that aligns with Trillium's objectives.
  • Promote a culture of continuous improvement and operational excellence through cross-functional collaboration.
  • Lead and develop the Sales, Marketing, and Operations teams to achieve their goals, monitoring performance and creating personalized development plans as necessary.
  • Identify training and coaching opportunities to ensure effective and compliant resolutions.
  • Provide constructive solutions when challenges arise.

Desired Qualifications:

  • Minimum of 6+ years in sales within consumer retail products.
  • Experience in alcohol beverage sales is essential; direct-to-consumer experience is preferred.
  • Proven track record in product launches.
  • Strong understanding of consumer behavior influenced by product packaging and pricing strategies.

Skills:

  • Exceptional organizational skills with a detail-oriented mindset.
  • Ability to lead and collaborate in cross-functional teams to define strategies and outcomes.
  • Self-motivated with a strong work ethic requiring minimal oversight.
  • Willingness to travel as needed.
  • Flexibility to work remotely one day per week, with regular reporting from our Canton location.

Join us in shaping the future of Trillium Brewing Company.