Marketing Director, HCP Strategy

1 week ago

Princeton, New Jersey, United States Bristol-Myers Squibb Full time
About the Role

Bristol Myers Squibb is a leading pharmaceutical company that is transforming patients' lives through science. As a key member of our commercial team, you will play a critical role in executing strategic marketing plans to support the commercialization of SOTYKTU for the treatment of moderate to severe plaque psoriasis in adults.

Key Responsibilities
  • Develop and execute strategic marketing plans to drive business growth and improve patient outcomes.
  • Lead cross-functional teams to deliver high-impact marketing campaigns that meet business objectives.
  • Collaborate with internal stakeholders, including brand marketing, congress planning, brand finance, medical partners, and patient access support and solutions.
  • Manage marketing budget and invoicing to ensure effective resource allocation.
  • Partner with market research and analytics colleagues to identify, analyze, and report key performance indicators.
  • Work cross-functionally with marketing teams, sales, patient access support solutions, BI&A, and medical to ensure executional alignment.
Requirements
  • Bachelor's degree with a minimum of 5 years of industry experience in pharmaceutical or biotech marketing.
  • Proven track record of delivering strong performance in previous roles.
  • Ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment.
  • Demonstrated ability to successfully navigate internal MLR review processes.
  • Demonstrated project management experience.
  • Demonstrated ability to track and manage budgets.
  • Demonstrated ability to adapt to change.
About Bristol Myers Squibb

Bristol Myers Squibb is a global pharmaceutical company that is dedicated to transforming patients' lives through science. Our company is built on a foundation of passion, innovation, and a commitment to making a difference in the lives of patients. We offer a wide range of competitive benefits, services, and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Why Join Us?

At Bristol Myers Squibb, we offer a unique opportunity to work with a talented team of professionals who are passionate about making a difference in the lives of patients. Our company culture is built on a foundation of collaboration, innovation, and a commitment to excellence. We offer a wide range of benefits, including competitive salaries, comprehensive health insurance, and a 401(k) plan.

On-Site Protocol

Bristol Myers Squibb is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments, and ongoing support in their roles. We are an equal opportunity employer and welcome applications from diverse candidates.

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