Omnichannel Marketing Strategist

2 months ago

Princeton, New Jersey, United States Omni Inclusive Full time
About the Role

At Omni Inclusive, we're seeking a highly skilled Omnichannel Marketing Strategist to join our team. As a key member of our U.S. Omnichannel Strategy team, you will play a critical role in leading omnichannel planning, execution, and measurement in close partnership with our Brand, Agency, Business Insights, and Production teams.

Key Responsibilities
  • Contribute to the development of omnichannel engagement recommendations based on customer insights and brand strategy.
  • Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.
  • Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs.
  • Partner with the Brand, digital agencies, media partners, and the Client Production team to define project strategy, scope, timelines, and deliverables.
  • Lead the pull-through of DTC and HCP digital tactics and media programs that drive business impact.
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
  • Drive innovation by partnering with Brands, external partners, and capability leads to develop innovative new digital tactics.
  • Monitor project status and provide regular reporting on progress, challenges, and solutions.
Requirements
  • Bachelor's degree with a minimum of 5-7 years of industry experience (pharmaceutical/biotech or related marketing or media agency).
  • Experience in pharmaceutical omnichannel strategy and digital marketing.
  • Experience leading digital engagement, channel, and analytics activities.
  • Proven ability in managing digital agencies, vendors, and cross-functional support teams.
  • Competence in developing, evaluating, and activating media plans.
  • Demonstrated ability to successfully navigate internal MLR review processes.
  • Prior Digital or Media Marketing Agency experience is a plus.
  • Strong oral and written communication skills.
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, WorkFront, and Veeva CRM.

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