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Vice President, Brand Experience

3 months ago

Detroit, Michigan, United States Publicis Groupe Full time

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people's lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands.

Job Description

The Vice President, Brand Experience (VP) manages the planning process for our client. The VP is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and can manage, lead, and develop their internal planning team while also playing an active "hands-on" role in the deployment of strategic plans. The VP should also be fiscally accountable for ensuring proper budget management and identifying upside revenue potential for the agency.

Key Responsibilities:

  • Builds and hones deep and trusting relationships with decision-makers/influencers at assigned clients to foster new business opportunities.
  • Leads thinking to inspire innovative solutions, creativity, and a proactive approach
  • Ensure the team delivers sound strategic plan recommendations based on a clear understanding of client objectives
  • Exemplify collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners).
  • Ability to think beyond "media" as an active collaborator in the Integrated Marketing Communications process
  • Ability to prioritize and organize issues/projects for self and staff
  • Forecasts, monitors, and maintains health of financial portfolio of assigned clients; attains established revenue growth.
  • Effectively manages cross-functional initiatives and relationships and champions SME integration into team. Write and deliver strategies and POV's as well as oversee the translation of these strategies into the final audience plans
  • Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation
  • Analyze client's audience strategies and work with internal groups to lead business case development
  • May participate in new business pitches as required.
  • Models and coaches team how to effectively manage and influence clients to solutions that best meet client's business need and are aligned with our capabilities to effectively and efficiently deliver
  • Flexibility and agility to manage complex processes

Qualifications

  • 10+ years of digital media experience with progressive levels of responsibility and business acumen in marketing and communications, team management and P&L management.
  • Online and Offline media experience, including TV, Display, Search, Social, and Mobile.
  • Demonstrated ability to establish high levels of trust and credibility internally and externally, able to influence others to action.
  • Excellent written, verbal and presentation skills – effectively presents formal POVs internally and externally.
  • Strong leadership skills and general management orientation. Critical assessor of talent – builds and motivates high-performing teams.
  • Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results.
  • High results-orientation, able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change.
  • Team oriented – approachable and viewed as coach and mentor to others

Additional Information

Publicis Collective an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.