Marketing Analytics Intern

3 weeks ago

San Diego, California, United States Exact Sciences Full time

About the Role

This position will be based in San Diego, CA and will support the Precision Oncology marketing organization. The successful candidate will be responsible for applying advanced data analysis, multi-touch attribution modeling, and marketing mix modeling to enhance campaign performance and provider engagement in oncology diagnostics.

Key Responsibilities

  • Analyze campaign performance using Python programming and statistical methods to evaluate engagement, conversion, and ROI KPIs.
  • Develop and apply multi-touch attribution models to measure the impact of various marketing touchpoints on HCP engagement and test adoption.
  • Support the creation of a marketing mix model to assess the effectiveness of different marketing channels and recommend resource allocation strategies.
  • Identify high-potential HCPs by using advanced segmentation models and refining targeting strategies based on order volume and geographic performance.
  • Build predictive models using Python to forecast future campaign success and inform strategic decision-making.
  • Assist in developing Tableau dashboards to visualize key marketing metrics, multi-touch attribution results, and marketing mix insights for key stakeholders.
  • Collaborate with cross-functional teams, including sales, marketing, and commercial analytics, to provide actionable insights and recommendations.

Requirements

  • Bachelor's Degree in a relevant field such as Marketing, Data Science, Analytics, Statistics, or a related field.
  • Currently enrolled in a Master's Degree program, preferably in Analytics, Data Science, Statistics, or an MBA with a focus on marketing.
  • Prior internship or project experience in marketing analytics, data science, or a related field is preferred but not required.
  • SQL proficiency for querying and analyzing datasets.
  • Python programming skills, with experience in data analysis, modeling, and statistical techniques.
  • Data visualization experience, preferably using Tableau or similar tools.
  • Strong understanding of statistical analysis and predictive modeling.
  • Knowledge of multi-touch attribution and marketing mix modeling (preferred).

About Exact Sciences

Exact Sciences is a company that helps change lives by preventing, detecting, and guiding treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. We are proud to offer an employee experience that includes paid time off, paid leave for parents and caregivers, a retirement savings plan, wellness support, and health benefits including medical, prescription drug, dental, and vision coverage.

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