Digital Analytics Product Marketing Manager

4 weeks ago

San Francisco, California, United States Amplitude Full time
About the Role

Amplitude is a leading digital analytics platform that empowers companies to capture data they can trust, uncover clear insights about customer behavior, and take faster action. As a Sr. Product Marketing Manager, you will be responsible for driving the business forward for digital analytics, including positioning, GTM strategy, enablement, and customer success.

Key Responsibilities
  • Inform and translate product strategy into use cases, benefits, differentiators, and business outcomes.
  • Ideate and design new market strategies to generate market awareness, scale distribution of our product, and convert pipeline.
  • Develop our GTM engine to support global marketing teams for launches and ongoing campaigns and content.
  • Accelerate revenue by working hand-in-hand with enablement teams to arm sales teams with the training, collateral, and knowledge they need to win deals.
  • Own the success of our products by partnering with growth and customer success teams to drive programs that increase product adoption and drive expansion across our suite.

Requirements
  • 5-8 years of experience in product marketing, preferably in B2B and B2C software, with experience in data and analytics a plus.
  • MBA a plus.
  • Ability to enable and educate internal audiences about how to position competitively.
  • Strong writing and speaking skills, with the ability to write and speak across a broad spectrum, from messaging, product demos, pitch decks, landing pages, and more.
  • Technical savvy and curiosity, with a desire to learn how to build things and figure out how best to demonstrate the benefits of products.
  • Strong team player with the ability to work and orchestrate large projects across teams and operate in an extremely fast-paced environment.
  • Quantitative mindset with the ability to tie GTM activities to company goals and KPIs.
  • Customer-first mindset with the ability to regularly engage with customers.

About Amplitude

Amplitude is a digital analytics platform that helps companies unlock the power of their products. We're a global and fast-growing team with offices in San Francisco, New York, Vancouver, Amsterdam, London, Paris, Singapore, and employees around the world. We're proud of what we've built and continue to expand: a platform that empowers companies to thrive in the digital era. We care about the well-being of our team and offer competitive pay and benefits packages that reflect our commitment to the health and wellbeing of our Ampliteers. We're an equal employment opportunity employer and invite individuals from all backgrounds to contribute their unique perspectives to our dynamic team.

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