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Digital Marketing Director

1 month ago

San Diego, California, United States Superlanet Full time

Superlanet is seeking a seasoned marketing professional to lead our marketing initiatives in the healthcare IT staffing sector.

This is an exciting opportunity for someone eager to take on diverse marketing responsibilities, with a strong focus on developing and executing marketing strategies, enhancing our brand presence, and driving lead generation.


B2B Marketing Strategy:
Develop and enhance Superlanet's B2B marketing program to elevate brand awareness, drive lead generation, and improve marketing ROI.

  • Oversee the planning, collaboration with subject matter experts, writing, and submission of proposals.
  • Manage the planning, logistics, and execution of events to maximize brand visibility and engagement.

Content and Design Management:
Oversee the creation and strategy for all marketing content, including website, sales collateral, blogs, and social media. Ensure alignment with overall marketing goals.

Campaign Management:

Manage end-to-end paid campaigns, including audience segmentation, messaging, design, budgeting, tracking, analysis, and optimization across platforms like LinkedIn and Google Ads.


Sales Collaboration:
Work closely with the sales team on outbound lead generation initiatives and email marketing strategies to drive conversions.

Internal Communications:
Contribute to internal and recruitment communications to strengthen the employer brand and attract top talent.
Bachelor's Degree in Marketing, Communications, Public Relations, Writing, or a related field.

Experience: 2-3+ years in marketing, with at least 1 year in B2B marketing.

Writing Skills:
Proven experience in content writing, including blogs, website copy, proposals, and case studies. Strong ability in RFP writing is a plus.

Design Proficiency:
Familiarity with graphic design tools like Canva or similar platforms.

  • Experience with paid campaign management, audience targeting, and analytics (LinkedIn, Google Ads, etc.).

Organizational Skills:
Ability to manage multiple projects with competing deadlines while maintaining high quality.

Creative Thinking:
Strong creative mindset with the ability to develop innovative marketing solutions.

  • Proficient in Microsoft O365 (Teams, Outlook, SharePoint, Word, PowerPoint, Excel) and familiarity with CRM systems.
Experience with LinkedIn Campaign Manager and Google Analytics.

  • Event planning and management experience.
  • Familiarity with demand generation principles and account management.
SEO experience.

  • Experience with marketing automation tools.
  • Comfortable office environment in San Diego
  • Health, Vision, and Dental Benefits.
  • Contribute to shaping Superlanet's marketing initiatives while contributing to our mission in healthcare IT staffing