Cybersecurity Social Media Specialist

3 days ago


Burlington, Massachusetts, United States Pentera Full time
About the Role

We are seeking an experienced Social Media Manager to join our team at Pentera, a leading cybersecurity company. As a key member of our Brand and Communications team, you will be responsible for developing and executing our social media strategy, creating engaging content, and building our online community.

Key Responsibilities
  • Develop and implement a comprehensive social media strategy to increase brand awareness and engagement
  • Create high-quality, engaging content for our social media channels, including LinkedIn, X, Instagram, Facebook, and YouTube
  • Monitor and respond to audience comments and messages in a timely and professional manner
  • Collaborate with our Customer Operation Managers, Sales, HR, Product Marketing, and Digital Marketing teams to ensure alignment and consistency across all marketing channels
  • Conduct research and analysis to identify industry trends and opportunities for growth
  • Build and manage community advocacy programs to support our brand ambassadors
  • Plan and execute paid influencer programs to promote our brand message
  • Write and publish posts on behalf of executives, ensuring content is tailored to their voice and professional persona
  • Maintain our Brand Ambassador program of internal SMEs
  • Report on community growth and engagement on a monthly and quarterly basis
Requirements
  • 4+ years of experience in social media marketing within the cybersecurity industry
  • Hands-on experience in building, managing, and reporting on social strategy, a social content calendar, and day-to-day execution on social media channels
  • Passion for technology and staying up-to-date on the latest trends and innovations
  • Strong familiarity and knowledge of security forums and discussion channels, such as Reddit, BlackHat/DefCon, RSA, and Medium
  • Engaging writing skills and the ability to develop creative copy and visuals
  • A true social media expert, tracking the latest trends and what makes a post perform
  • A collaborative team player with great interpersonal skills and the ability to work cross-functionally
About Pentera

Pentera is a hyper-growth cybersecurity unicorn dedicated to helping companies validate and improve their cybersecurity resilience. With 1,000 customers worldwide, we are focused on growing our brand through effective and creative social media efforts.

We are an equal opportunity employer and are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law.



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