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Director of Membership Growth and Development
2 months ago
At the American Culinary Federation, we are seeking a highly skilled and experienced professional to lead our Membership Department. As the Director of Membership Strategy, you will be responsible for developing and executing comprehensive strategies to expand our membership base, drive sales, and enhance member value.
Key Responsibilities:- Membership Growth and Development: Create and implement short- and long-term strategies to increase membership, focusing on reaching a diverse and representative audience that aligns with the evolving culinary industry.
- Broaden Member Base: Develop innovative membership sales programs targeting commercial chain accounts, hotels, resorts, country clubs, and non-commercial service accounts.
- Drive Sales Cycle Initiatives: Identify and engage high-potential leads, initiate sales cycles, and promote the value of ACF membership to strategic employers and key stakeholders in traditional and non-traditional culinary sectors.
- Execute Targeted Marketing Campaigns: Develop and execute marketing plans to enhance awareness and recruitment efforts among chefs, employers, educators, students, and other relevant groups.
- Forge Strategic Alliances: Negotiate and cultivate long-term strategic relationships with industry alliances to create opportunities for membership expansion and collaboration.
- Monitor Membership Sales, Growth, and Retention: Implement systems to track and analyze membership sales performance, growth rates, and retention metrics, with regular reporting on trends and opportunities for improvement.
- Report to Leadership: Provide detailed membership reports, including statistics, campaign updates, sales tracking, growth tracking, and retention insights to the Executive Director, Board of Directors, and chapters.
- Oversee Membership Department Operations: Manage daily operations of the Membership department, including hiring, training, and supervising staff to ensure optimal performance and strategic alignment.
- Budget Management: Develop and manage the Membership department budget to ensure financial responsibility and alignment with organizational goals.
- Collaborate Across Departments: Work closely with other departments to support strategic planning, problem-solving, and cross-promotion, fostering a unified approach to membership growth.
- Enhance Member Value Proposition: Recommend, develop, and implement improvements to the member value proposition, including the introduction of affinity programs, to ensure ACF membership remains relevant and valuable to a diverse and growing audience.
- Experience: Minimum of 3 years in a mid-senior level management position, with a proven track record of successfully closing deals and managing profit and loss.
- Skills and Traits: Excellent writing skills, analytical, planning, prioritizing, and problem-solving abilities, collaborative and mathematical aptitude, positive, empowering, and supportive leadership style, proficiency in Microsoft Office Suite, social media savvy, and initiative taker, outgoing team player, proactive communicator, patient, confident, enthusiastic, detail-oriented, organized, and exhibits sound business judgment.
