Director of Membership Strategy

4 days ago

Jacksonville, Florida, United States American Culinary Federation Full time
Job Title: Director of Membership Strategy

At the American Culinary Federation, we are seeking a highly skilled and experienced Director of Membership Strategy to lead our membership growth initiatives. As a key member of our team, you will be responsible for developing and executing strategic plans to expand our membership base, drive sales, and foster a collaborative approach to membership growth.

Key Responsibilities:
  • Develop Strategic Plans: Create and execute short- and long-term strategies for membership growth, focusing on reaching a diverse and representative audience that aligns with the evolving culinary industry.
  • Broaden Member Base: Develop innovative membership sales programs targeting a broader range of potential members, including commercial chain accounts, hotels, and resorts, country clubs, and non-commercial service accounts.
  • Drive Sales Cycle Initiatives: Identify and engage high-potential leads, initiate the sales cycle, and promote the value of ACF membership to strategic employers and key stakeholders in both traditional and non-traditional culinary sectors.
  • Execute Targeted Marketing Campaigns: Develop and execute marketing plans to enhance awareness and recruitment efforts among chefs, employers, educators, students, and other relevant groups.
  • Forge Strategic Alliances: Negotiate and cultivate long-term strategic relationships with industry alliances to create opportunities for membership expansion and collaboration.
  • Monitor Membership Sales and Growth: Implement systems to track and analyze membership sales performance, growth rates, and retention metrics, with regular reporting on trends and opportunities for improvement.
  • Report to Leadership: Provide detailed membership reports, including statistics, campaign updates, sales tracking, growth tracking, and retention insights to the Executive Director, Board of Directors, and chapters.
  • Oversee Membership Department Operations: Manage daily operations of the Membership department, including hiring, training, and supervising staff to ensure optimal performance and strategic alignment.
  • Budget Management: Develop and manage the Membership department budget to ensure financial responsibility and alignment with organizational goals.
  • Collaborate Across Departments: Work closely with other departments to support strategic planning, problem-solving, and cross-promotion, fostering a unified approach to membership growth.
  • Enhance Member Value Proposition: Recommend, develop, and implement improvements to the member value proposition, including the introduction of affinity programs, to ensure ACF membership remains relevant and valuable to a diverse and growing audience.
Requirements:
  • Experience: Minimum of 3 years in a mid-senior level management position, with a proven track record of successfully closing deals and managing profit and loss.
  • Skills: Excellent writing skills, analytical, planning, prioritizing, and problem-solving abilities, with proficiency in executing multi-channel marketing strategies, including social media, electronic/web, direct mail, and telephone.
  • Language: Proficiency in the Spanish language is an additional asset.
Preferred Traits:
  • Initiative Taker: Proactive communicator, positive can-do attitude, customer-centric, sales-oriented, patient, confident, enthusiastic, detail-oriented, organized, and exhibits sound business judgment.

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