Senior Lifecycle Marketing Manager

7 days ago


San Francisco, California, United States Blend360 Full time
Job Title: Senior Lifecycle Marketing Manager

Blend360 is seeking a seasoned Senior Lifecycle Marketing Manager to join our U.S. Client Marketing team. As a key member of our team, you will be responsible for deepening client relationships through the sell-in and delivery of marketing services to a diverse range of clients.

Key Responsibilities:
  • Partner with Account Executives and/or Client Marketing leadership to identify business development opportunities for marketing services.
  • Develop scalable marketing services templates to improve speed to market and ensure work product consistency.
  • Lead end-to-end delivery of marketing projects, managing day-to-day prioritization of work across multiple projects, deliverables, and stakeholders.
  • Apply data-driven approach to marketing recommendations, leveraging data and industry research tools to capture and communicate marketing best practices and customer insights.
  • Manage performance of third-party partners that may supplement creative, strategy, or go-to market activities.
  • Partner with peers and leaders in other functional areas to execute projects in ways that leverage the breadth and depth of client resources.
Requirements:
  • Minimum of 10 years of relevant work experience, including 10+ years of marketing experience within the financial services industry.
  • Experienced lifecycle marketing strategist with a successful track record of identifying, designing, and leading lifecycle marketing advisory engagements targeting consumers and/or small businesses.
  • Proficient in identifying, scoping, pitching, and advising clients on data-driven marketing strategies, including segmentation, targeting, messaging/positioning, multi-channel delivery, creative briefings, and reporting/insights.
  • Self-motivated, highly energized, detail-oriented individual who will deliver strategic thought leadership, diagnose key issues, and develop high-impact scalable solutions.
  • Adept leader who can operate in ambiguity and white space, drive business development for marketing services, and create sell-in materials.
About Blend360:

Blend360 is a premier AI services provider committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.

We are dedicated to unlocking value and fostering innovation for our clients by harnessing world-class people and data-driven strategy. Our mission is to fuel bold visions and tackle significant challenges by seamlessly aligning human expertise with artificial intelligence.



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