Acquisition Marketing Manager, Business US

4 weeks ago

Austin, Texas, United States Amazon Full time
About the Role

We are seeking a highly skilled Acquisition Marketing Manager to join our team at Amazon Business. As a key member of our acquisition team, you will be responsible for driving global email campaign strategies and enabling more small businesses to unlock the value of Amazon Business.

Key Responsibilities
  • Develop and execute high-impact multi-touch email campaigns that inspire consumers and drive business customer acquisition.
  • Maintain email campaign health by building and monitoring reports across active email campaigns to ensure they are functioning properly.
  • Establish email best practices and drive channel consistency by working with the Amazon Business central Email Marketing Team to ensure alignment with Amazon-wide standards and best practices.
  • Collaborate with local marketing managers, the Email Marketing Team, and other internal stakeholders to create customer-obsessed experiences for Amazon Business customers.
  • Develop and optimize a rapid experimentation plan to test and refine new approaches to reach and engage key prospect audiences.
About the Team

Our team is a dynamic and growing group of professionals who are passionate about empowering smart buying for all current and prospective small businesses. We strive to work smart, fueled by our collaborative spirit, where best practice sharing and willingness to help each other come natural. We invest heavily in training and coaching to ensure that everyone has the skills and knowledge they need to succeed.

Basic Qualifications
  • 2+ years of professional non-internship marketing experience.
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Experience presenting ideas to various levels of an organization to gain support for initiatives.
  • Experience managing and measuring marketing performance in various channels.
  • Experience managing external partners to develop marketing programs.
  • Experience using data and metrics to measure impact and determine improvements.
  • Knowledge of analytical reporting tools (e.g. Excel, Tableau).
  • Bachelor's degree.
Preferred Qualifications
  • 4+ years of professional non-internship marketing experience.
  • Deep technical knowledge of email best practices and A/B testing methodologies, including strong HTML, CSS, JavaScript, or jQuery email development skillset. SQL knowledge for data analysis is a plus.

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