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Director of Paid Acquisition

2 months ago

Austin, Texas, United States LawnStarter Full time
About the Role

LawnStarter, the nation's leading on-demand platform for lawn care and landscaping services, is seeking a seasoned professional to drive growth through paid acquisition. As a key member of our team, you will be responsible for developing and executing strategies to maximize revenue from paid search campaigns.

Key Responsibilities
  • Revenue Growth: Leverage Google's tools and internal customer data to optimize bid strategies, ad copy, and audience targeting, ensuring maximum return on ad spend (ROAS).
  • Data Analysis: Conduct in-depth analysis of customer cohorts, keyword performance, and market trends to inform data-driven decisions.
  • Tool Development: Collaborate with engineering to build and integrate tools that streamline ad platform management, data analysis, and campaign optimization.
  • Channel Exploration: Identify and test new channels to expand our paid acquisition reach, ensuring a positive ROI.
  • P&L Ownership: Manage the profit and loss statement for ad spend, preparing 3-year, 1-year, and quarterly plans to drive growth.
  • Vertical Expansion: Develop and execute paid strategies for new home services markets, tailoring approaches to capitalize on unique market opportunities.
  • Team Leadership: Build and mentor a team of paid acquisition experts, setting performance metrics and fostering a culture of innovation and improvement.
  • Cross-Functional Collaboration: Bridge the gap between paid acquisition and other departments, ensuring alignment with company goals and enhancing marketing initiatives.
Requirements
  • Large-Scale Paid Search Experience: Proven track record of managing complex paid search campaigns across multiple markets, with a focus on SEM in industries like travel, jobs, home services, or ticketing.
  • Technical and Business Acumen: Strong technical skills, including spreadsheet mastery and SQL proficiency, paired with business intuition and the ability to communicate complex insights to leadership.
  • Leadership and Collaboration: Ability to lead by example, manage, mentor, and collaborate with cross-functional teams to drive growth and innovation.
What We Offer
  • Competitive Salary: $150-$170k annual salary range
  • Great Culture: A dynamic, passionate team that values innovation and self-care
  • Supportive Environment: Unlimited vacation policy, healthcare benefits, and a fully remote work arrangement