Marketing and Sales Operations Specialist

1 week ago


Greensboro, United States NorthPoint Search Group Inc Full time

Position Overview:
Our client, NorthPoint Search Group Inc, is in search of a dedicated Marketing and Sales Operations Specialist. This role is pivotal in crafting and executing comprehensive marketing strategies that enhance brand visibility and corporate identity.

Key Responsibilities:

  • Formulate and oversee the execution of a targeted marketing strategy tailored to specific industry sectors.
  • Manage all facets of print and digital advertising, including social media and paid search initiatives.
  • Draft, review, and refine external communications, such as press releases and media announcements.
  • Coordinate logistics and manage all elements of trade shows and technical conferences.
  • Uphold and enhance the corporate digital presence.
  • Create and develop B2B marketing materials and advertisements for the company’s technical offerings.
  • Take charge of brand management and promotional activities.
  • Assess and report on the effectiveness of marketing campaigns and strategies.
  • Enhance lead generation initiatives and evaluate their outcomes.
  • Oversee social media platforms and blog content, ensuring relevant topics are identified and published.
  • Regularly update and manage technical content on the company website.
  • Provide quarterly marketing updates to management and the team.
  • Maintain an organized and current marketing folder on the server.
  • Produce and distribute the company newsletter on a quarterly basis.
  • Utilize team dynamics to effectively collaborate, achieve objectives, and successfully implement marketing initiatives to drive sales and revenue.
  • Meet company marketing objectives by adhering to established priorities and utilizing effective time management skills.
  • Contribute to team projects through idea exchange and collaboration with other departments, fostering positive working relationships while maintaining a commitment to excellence.
  • Execute additional marketing activities as directed by management.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related discipline.
  • A minimum of 3 years of relevant marketing experience in a technical environment.
  • Creative and self-driven individual.
  • Proficient in developing marketing strategies and advertising campaigns.
  • Experience in website management.
  • Familiarity with CRM systems.
  • Strong computer skills and proficiency in marketing design.

Compensation includes a salary range of $55K to $60K, along with a comprehensive benefits package.



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