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Integrated Partner Marketing Specialist

2 months ago

Greensboro, United States Kontoor Brands, Inc. Full time
About Us:

Kontoor Brands, Inc. (KTB) is the parent organization of renowned brands such as Wrangler, Lee, and Rock & Republic, with manufacturing facilities located in Mexico and Nicaragua. We operate over 140 retail locations worldwide and employ more than 15,000 individuals across 65 countries, with our global headquarters situated in Greensboro, North Carolina, and regional offices in Geneva and Hong Kong.

Position Overview:

Specialist - Integrated Partner Marketing

The Integrated Partner Marketing Specialist is pivotal in fostering robust brand connections that drive consumer demand in the dynamic omni-channel retail landscape. This role primarily focuses on the execution of brand communication strategies and their tactical implementation in both physical and digital retail environments. Building and nurturing essential partnerships with Brand Marketing, Sales, Merchandising, Retailers (customer buyers/marketers/ecommerce), agencies, and external suppliers is crucial for success in this position.

Key Responsibilities:
  • Ensure timely and strategic execution of brand and product communications through proactive collaboration with internal account teams and key retailer contacts.
  • Enhance brand presence across omni-channel platforms (in-store and on retailers' ecommerce sites) by working closely with retailers on the placement and execution of marketing materials and messaging.
  • Assist in the creative development of demand-generating marketing collateral (both in-store and online) that aligns with brand strategy and retailer specifications across point-of-sale, new product launches, media initiatives, and seasonal campaigns.
  • Collaborate with the Direct-to-Consumer (DTC) retail team to meet the in-store marketing needs for owned retail channels, including full-price stores, outlet locations, and temporary pop-up stores.
  • Support the planning and execution of trade show exhibits, including the coordination and oversight of all materials.
  • Contribute to the production of ecommerce product videos to enhance product content and boost sales.
  • Assist in managing the budget and approval processes for all fixture design projects, including production, distribution, and in-store implementation.
  • Engage in special marketing initiatives as assigned by the Senior Manager, Integrated Partner Marketing.
Leadership Qualities:
  • Demonstrated interpersonal skills coupled with effective time-management abilities.
  • Capability to thrive in a fast-paced, evolving environment while maintaining a keen attention to detail and a flair for creative design.
  • Strong written and verbal communication skills.
  • High initiative and excellent organizational capabilities.
  • Proficient problem-solving skills with a multi-tasking orientation.
Qualifications:
  • High school diploma required; a BS/BA degree in Marketing, Management, or Communications is preferred.
  • Preferred experience in an agency setting, including exposure to media buying and planning.
  • Digital marketing experience is advantageous.
Why Choose Kontoor Brands?

At Kontoor, we provide a comprehensive benefits package tailored to fit your lifestyle. Our benefits are designed with the same care as our products.

When our employees are healthy, secure, and well, they can bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that offers choice and flexibility to meet your and your family's needs—both now and in the future. We provide resources to support your physical, emotional, social, and financial well-being, along with benefits such as discounts on our apparel. Kontoor Brands also offers four weeks of Paid Parental Leave for eligible new parents, Flexible Fridays, and tuition reimbursement.

Our Commitment to Diversity & Inclusion:

At Kontoor, we believe that diversity and inclusion are essential to a culture that empowers us to work with passion and confidence, shaping our brand and future.

Our D&I Pledge:
  • To cultivate a global workforce of high-performing teams that unlocks individual uniqueness and harnesses collaborative talents.
  • To ensure an equitable environment that attracts and promotes a diverse workforce.
  • To foster inclusivity, ensuring employees feel they can bring their whole selves to work.