Email Marketing Specialist

4 days ago

Greensboro, United States Cross Technologies Inc. Full time
Job DescriptionJob Description

Cross Company uses email marketing as our primary way to communicate directly with our customers to generate additional revenue. We have a large database of professional email contacts whom we strive to educate on all parts of the business in order to drive sales leads. In our small (but deadly) marketing team, we have an immediate need for an email marketing specialist to look after the day-to-day email creation, execution, and reporting on digital communications through email marketing. In the long term, we would like this new associate to move into technical content creation: writing case studies, white papers, technical documents, and other B2B external communication in addition to their email duties.


The ideal candidate will be responsible for developing and executing effective email marketing campaigns, creating compelling content, and strategically segmenting our audience. Proficiency in Active Campaign is a plus as you will be leveraging its capabilities to drive engagement, nurture leads, and optimize our overall email marketing strategy.


The email marketing specialist will be expected to constantly innovate strategic communications, combining both best practices and unique ideas to drive lead generation through email content. The ideal candidate is a detail-oriented professional with a strong understanding of email marketing best practices and a proven track record of delivering successful email campaigns. To succeed in this role, you need to be creative, analytical, self-driven, and a team player.


To achieve our future vision of this role, we will need a candidate with a passion for writing and proven experience with B2B content creation or technical writing.



Qualifications


  • Bachelor's degree in Marketing, Communications, or a related field. Relevant years of experience will be considered in lieu of degree

  • At least 3 years of proven work experience in email marketing, creating high-impact, unique marketing campaigns.

  • Experience and proficiency with marketing automation/email automation technology. Cross uses Active Campaign but experience with Hubspot, Pardot, Marketo, Klaviyo, or another email marketing software is acceptable.

  • Experience writing technical articles, playbooks, product documentation, or other B2B communication and a passion for the written word. Writing samples will be required for application and there may be a writing assessment during the interview process.



Essential tasks

  • Plan, create, and execute high-quality email campaigns that drive customer engagement, conversions, and revenue growth while aligning with overall marketing objectives and sales goals

  • Using digital marketing automation and B2B email marketing best practices to increase engagement and generate leads through delivery of personalized, timely, and tailored communications specific to our customer’s needs.

  • Manage the end-to-end email campaign process, including list segmentation, scheduling, testing, deployment, and performance tracking

  • Collaborate with the rest of the marketing team as well as our sales groups to create compelling and personalized email content, including newsletters, promotional offers, product updates, events, educational invitations, etc

  • Develop and maintain email marketing content calendar for planned email marketing campaigns

  • Implement A/B testing strategies to optimize email subject lines, content, layouts, and calls-to-action. Continuously refine and improve the email marketing program by testing new approaches, tools, and techniques

  • Ensure compliance with relevant email marketing laws, regulations, and best practices, including CAN-SPAM

  • Stay up-to-date with emerging technologies and the competitive landscape in email marketing, to include exploring and recommending new tools or campaign strategies

  • Be an active marketing team associate, able to jump in and help with anything that needs to be done

  • Be proactive in proposing and executing new and established marketing tactics which will increase the number of marketing-generated leads








  • Digital Marketing Specialist

    2 weeks ago

    Greensboro, United States EMS Management and Consultants Inc Full time

    Job Type Full-timeDescriptionWho is EMS|MCEMS|MC offers full-service revenue cycle management solutions and is the largest billing services provider focused exclusively on emergency medical services in the U.S. We offer services from software to hardware to billing services and everything in between.For over 25 years, our high-quality service, results and...

  • Digital Marketing Specialist

    2 weeks ago

    Greensboro, United States EMS Management and Consultants Inc Full time

    Job Type Full-time Description Who is EMS|MC EMS|MC offers full-service revenue cycle management solutions and is the largest billing services provider focused exclusively on emergency medical services in the U.S. We offer services from software to hardware to billing services and everything in between. For over 25 years, our high-quality service, results...

  • Digital Marketing Specialist

    2 weeks ago

    Greensboro, United States EMS Management and Consultants Inc Full time

    Job Type Full-time Description Who is EMS|MC EMS|MC offers full-service revenue cycle management solutions and is the largest billing services provider focused exclusively on emergency medical services in the U.S. We offer services from software to hardware to billing services and everything in between. For over 25 years, our high-quality service, results...

  • Digital Marketing Specialist

    1 week ago

    Greensboro, United States EMS Management and Consultants Inc Full time

    Job Type Full-timeDescriptionWho is EMS|MCEMS|MC offers full-service revenue cycle management solutions and is the largest billing services provider focused exclusively on emergency medical services in the U.S. We offer services from software to hardware to billing services and everything in between.For over 25 years, our high-quality service, results and...

  • Marketing Specialist

    1 month ago

    Greensboro, United States Kontoor Brands, Inc. Full time

    Who We Are Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and...

  • Marketing Specialist

    4 weeks ago

    Greensboro, United States Kontoor Brands, Inc. Full time

    Who We Are Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and...

  • Digital Marketing Specialist

    1 week ago

    Greensboro, United States APEX Analytix Full time

    If you're a data focused, analytical thinker, and project management driven individual who loves digital marketing, then this role was created for you. Reporting to the Marketing Operations Manager, this opportunity will incorporate a mix of website, HubSpot and content management. Additionally, you'll gain firsthand experience ofl the latest demand...

  • Digital Marketing Specialist

    2 weeks ago

    Greensboro, United States apexanalytix Full time

    If you’re a data focused, analytical thinker, and project management driven individual who loves digital marketing, then this role was created for you. Reporting to the Marketing Operations Manager, this opportunity will incorporate a mix of website, HubSpot and content management. Additionally, you’ll gain firsthand experience ofl the latest demand...

  • Specialist, Integrated Partner Marketing

    3 weeks ago

    Greensboro, United States Kontoor Brands Full time

    Who We Are: Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and...

  • Specialist, Integrated Partner Marketing

    1 month ago

    Greensboro, United States Kontoor Brands, Inc. Full time

    Who We Are: Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina,...

  • Specialist, Integrated Partner Marketing

    4 weeks ago

    Greensboro, United States Kontoor Brands Full time

    Who We Are: Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and...

  • Specialist, Integrated Partner Marketing

    4 weeks ago

    Greensboro, United States Kontoor Brands Full time

    Who We Are: Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and...

  • Specialist, Integrated Partner Marketing

    4 weeks ago

    Greensboro, United States Kontoor Brands, Inc. Full time

    Who We Are: Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina,...

  • Specialist, Integrated Partner Marketing

    1 month ago

    GREENSBORO, United States LEE Full time

    Who We Are: Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North...

  • Specialist, Integrated Partner Marketing

    1 week ago

    Greensboro, United States Kontoor Brands Full time

    Who We Are: Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and...

  • Marketing And Communications Director

    1 week ago

    Greensboro, United States YMCA Full time

    Responsible for flexibility and effective project management are key to this position where multiple tasks and deadlines are the norm.Job Description The Marketing and Communications Director is responsible for the creation and execution of our association marketing strategy to raise Y awareness and increase membership, program participation and charitable...

  • Digital Marketing Project Manager

    1 month ago

    Greensboro, United States Market America Full time

    Market America , a Global Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing, is seeking an experienced Digital Marketing Project Manager to augment our Marketing Team. Position Summary: The Digital Marketing Project Manager will be responsible for overseeing all aspects of our digital marketing projects, from...

  • Digital Marketing Project Manager

    4 weeks ago

    Greensboro, United States Market America Full time

    Market America , a Global Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing, is seeking an experienced Digital Marketing Project Manager to augment our Marketing Team. Position Summary: The Digital Marketing Project Manager will be responsible for overseeing all aspects of our digital marketing projects, from...

  • HR Specialist- Greensboro, NC

    1 month ago

    Greensboro, United States Stake Center Locating Full time

    The Human Resources Specialist will focus in onboarding. This position requires an organized, multitasking and detail oriented individual. Due to the direct contact with sensitive topics and materials, this individual is expected to maintain good objectivity, be discreet and maintain the highest level of confidentiality. The HR Specialist is the Business...

  • HR Specialist- Greensboro, NC

    4 weeks ago

    Greensboro, United States Stake Center Locating Full time

    The Human Resources Specialist will focus in onboarding. This position requires an organized, multitasking and detail oriented individual. Due to the direct contact with sensitive topics and materials, this individual is expected to maintain good objectivity, be discreet and maintain the highest level of confidentiality. The HR Specialist is the Business...