Senior Product Marketing Manager, Growth

2 days ago

New York, New York, United States Yahoo Holdings Inc. Full time
Job Title: Senior Product Marketing Manager, Growth

At Yahoo Holdings Inc., we are seeking a highly skilled Senior Product Marketing Manager, Growth to join our team. As a key member of our product marketing team, you will be responsible for developing and executing strategic marketing plans that drive tremendous growth, enhance product positioning, and support overall business objectives.

Key Responsibilities:
  • Develop and implement comprehensive product marketing strategies that align with business goals and drive product adoption.
  • Conduct market research to understand customer needs, market trends, and competitive landscape to identify opportunities and threats.
  • Design and execute growth marketing campaigns to acquire and engage customers.
  • Track and report on key performance marketing metrics to evaluate the effectiveness of marketing initiatives, optimize strategies, and leverage data-driven insights to maximize ROI.
  • Partner with consumer insights and product management to integrate user-experience feedback in marketing and product updates.
  • Define and articulate clear value propositions and key messaging for products.
  • Work closely with a variety of internal stakeholders to ensure alignment and support for product launches.
  • Use analytics and customer feedback to provide actionable insights and recommendations to inform product development and marketing strategies.
  • Develop and maintain a testing and experimentation framework to continuously improve growth tactics and strategies.
  • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • Minimum 9 years of experience in product marketing, with a strong focus on growth marketing for a software product.
  • Proven track record of developing and executing successful product marketing and growth campaigns inclusive of paid social, digital, SEM, SEO, UAC, ASA, IRL and more.
  • Strong analytical skills and the ability to interpret data to drive strategic decisions.
  • Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
  • Experience working in a fast-paced, collaborative environment and managing multiple projects simultaneously.
  • Proficiency in marketing automation tools, CRM systems, specifically Zeta, and analytics platforms.
  • Extremely organized and can manage multiple projects at the same time.
  • Has an entrepreneurial mindset.

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