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Pricing and Trade Strategy Lead
2 months ago
We are seeking a dynamic individual to take on the role of Pricing and Trade Strategy Lead. This position is pivotal in shaping the financial success of our organization by crafting and executing trade promotion and pricing strategies that align with our overarching business objectives.
About the Role:
The Pricing and Trade Strategy Lead will be instrumental in enhancing our profitability and market presence through effective management of trade expenditures and pricing methodologies. The ideal candidate will possess a robust background in the Consumer Packaged Goods (CPG) sector, along with expertise in Trade Promotion Management (TPM). A CPA designation is highly regarded.
Key Responsibilities:
- Trade Promotion Management:
Lead the formulation and implementation of trade promotion strategies across various channels. Analyze trade expenditure data to maximize promotional effectiveness and return on investment. Collaborate with sales, marketing, and finance teams to ensure trade initiatives are in sync with overall business goals. - Pricing Strategy Development:
Devise pricing strategies that enhance profitability while ensuring competitive positioning in the market. Conduct comprehensive market analyses to gauge pricing trends, competitive dynamics, and consumer preferences. Oversee the implementation of price adjustments and assess their effects on sales and profitability. - Financial Analysis and Reporting:
Generate financial models and reports to guide trade and pricing decisions. Evaluate the financial repercussions of trade promotions and pricing strategies, offering insights for enhancement. Track key performance indicators (KPIs) and refine strategies as necessary. - Cross-Functional Collaboration:
Engage closely with sales, finance, and marketing teams to guarantee alignment on pricing and trade strategies. Effectively communicate with internal stakeholders to advance trade and pricing initiatives. - Compliance and Risk Management:
Ensure that all pricing and trade activities adhere to internal policies and external regulations. Identify and mitigate risks associated with trade promotions and pricing strategies.
Qualifications:
- Experience: A minimum of 7 years in Trade Promotion Management (TPM) and pricing within the CPG industry.
- Education: Bachelor’s degree in Finance, Accounting, Business, or a related field. A CPA designation is preferred.
- Technical Skills:
Proficient in financial modeling, analysis, and reporting. Familiarity with TPM software and ERP systems. Advanced Excel capabilities and knowledge of data analysis tools. - Analytical Skills: Strong aptitude for analyzing complex data, identifying trends, and making informed decisions.
- Communication Skills: Excellent verbal and written communication skills, with the ability to convey complex information to diverse stakeholders.
- Problem-Solving Skills: Proven track record of developing and implementing innovative solutions to pricing and trade challenges.
- Industry Knowledge: In-depth understanding of the CPG industry, including market trends, competitive landscape, and consumer behavior.