Marketing Communications Director

4 weeks ago

St Louis, Missouri, United States Hager Companies Full time
Job Overview

Hager Companies is seeking a highly skilled Marketing Manager to lead our marketing communications efforts. This role is responsible for developing and executing marketing strategies to generate brand loyalty and product awareness.


Key Responsibilities
  • Develop and implement effective marketing communications strategies and tactics aligned with brand positioning.
  • Manage all aspects of communication plans, including overall strategy, monitoring expenditures, and evaluating effectiveness.
  • Direct internal and external creative groups and vendors in coordinating sales collateral, catalog and price book, print and digital advertising, and in-person events.
  • Manage the corporate website, including maintenance of information and documentation through Product Information Management (PIM) platform, eCommerce, SEO initiatives, and overall user experience.
  • Manage trade show participation, including vendor management, pre- and post-show communication, and lead tracking.
  • Oversee content development, including coordinating written articles, case study development, blogs, email marketing, and general presentations.
  • Manage social media properties through daily monitoring, posting, and content development.
  • Oversee the sample program, distribution of marketing materials for sales, and promotional products program.
  • Partner with Product Managers to develop and implement communication plans for new and existing products.
  • Coordinate with the sales team to provide needed sales communications and sales training tools.
  • Report on key performance metrics of marketing communications programs.
  • Handle special projects as requested.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration (or related field) or a combination of education, specialized training, and experience to meet requirements. Basic knowledge of marketing literature, print and electronic media.


Four to five years of work experience in a similar position. Experience with PC and MAC, including word-processing and graphic design software MS-Word, Adobe Suite package (Illustrator, In-Design, and Photo Shop).


Excellent organizational skills and attention to detail. Ability to multi-task and prioritize. Good written and verbal communication skills, grammar, and proofreading abilities. Teamwork orientation. Effective negotiation skills. Functional knowledge of relational database and spreadsheet programs MS-Access and MS-Excel. Basic knowledge of HTML, ASP, MS VB (for web administration).


Normal office environment which requires the ability to sit, stand, walk, talk, hear, and see. May involve the ability to lift, carry, push, pull, or otherwise move objects of up to 15 to 20 pounds, infrequently.


Hager Companies is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law.


Hager Companies does not offer work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources.

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