Senior Media Relations Strategist

2 weeks ago

Richmond, Virginia, United States Virginia Economic Development Partnership Full time

The Virginia Economic Development Partnership (VEDP) is in search of a Senior Media Relations Strategist to support the Managing Director of Communications in enhancing VEDP's visibility through the execution and management of effective earned media initiatives that highlight Virginia's key sectors, economic growth strategies, and testimonials from industry leaders. This role entails pinpointing trends and distinctive narratives for press releases and media outreach; drafting responses for media inquiries, event summaries, and key messaging; and developing content for sector-specific case studies, annual reports, and various publications as required. Additionally, this position will aid in organizing and executing media tours.

Key Responsibilities:

  • Oversee the execution of a comprehensive earned media strategy that boosts brand recognition and articulates Virginia's business advantages.
  • Draft and disseminate press releases and media alerts.
  • Develop strategic media pitches and cultivate relationships with journalists.
  • Assist in coordinating logistics and execution of media tours.
  • Monitor and document media inquiries and responses by topic.
  • Regularly update industry-specific content and ranking statistics for media responses and promotional materials.
  • Support the creation of media briefs and responses.
  • Manage media monitoring tools by refreshing media lists, ensuring accurate contacts for Virginia media and industry-specific lists, and tracking coverage.
  • Foster relationships with internal stakeholders to enhance storytelling.
  • Assist in drafting and refining announcements, quotes, event summaries, and media alerts for the Governor.
  • Contribute to speech writing, key messaging, and other public relations tasks as needed.
  • Maintain a database of quotes for the Marketing & Communications Division.
  • Support the Communications Director in developing and updating project case studies for each target industry, covering all regions of Virginia continuously.
  • Assist in the creation of owned content, including thought leadership pieces.

Required Skills:

  • Exceptional communication abilities (both verbal and written).
  • Strong editing capabilities.
  • Excellent organizational skills and meticulous attention to detail.
  • Ability to maintain confidentiality regarding sensitive information.
  • Capacity to work independently as well as collaboratively within a multidisciplinary team.
  • Ability to thrive under pressure and meet deadlines.
  • Sound judgment in decision-making.
  • Proven ability to prioritize tasks and effectively manage multiple projects.
  • Preferred understanding of economic development principles and state and local government programs.

Experience Required:

  • Minimum of 5 years in communications or public relations.
  • Experience in media relations, including planning and executing earned media campaigns.
  • Proven experience in engaging with and pitching to national media.

This position may require travel and representation of VEDP at various functions and events. A valid Virginia driver's license and the ability to obtain a passport are necessary. All candidates must apply through the official website and submit three writing samples. Salary minimum: $70,000.

VEDP is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VEDP's intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action.

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