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Social Media Lead

2 months ago

Richmond, Virginia, United States The Martin Agency Full time
About the Role

We are seeking a highly skilled Senior Social Media Strategist to join our team at The Martin Agency. As a key member of our social media team, you will be responsible for developing and executing social media strategies that drive business results and engage our audience.

Key Responsibilities
  • Develop and Execute Social Media Strategies: Create and implement social media plans that align with our business objectives and engage our target audience.
  • Be the Social Media Authority: Stay up-to-date on the latest social media trends and best practices, and ensure that our social media presence is always best-in-class.
  • Lead Social Media Campaigns: Develop and execute social media campaigns that drive business results and engage our audience.
  • Collaborate with Cross-Functional Teams: Work closely with our creative, communications, and data teams to ensure that our social media efforts are integrated and effective.
  • Monitor and Interpret Social Media Trends: Stay on top of the latest social media trends and insights, and use this information to inform our social media strategies.
  • Develop Social Media Playbooks and Guidelines: Create and maintain social media playbooks and guidelines that ensure consistency and best practices across our social media channels.
  • Measure and Report Social Media Performance: Develop and track key social media metrics, and provide regular reporting and insights to our stakeholders.
Requirements
  • 4+ years of experience in social media strategy and execution.
  • Deep understanding of social media platforms and their native features.
  • Excellent writing and communication skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.