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Marketing Event Coordinator

2 months ago

Framingham, Massachusetts, United States Ameresco Full time
About Ameresco

Ameresco, Inc. is a leading cleantech integrator and renewable energy asset developer, owner, and operator. Our comprehensive portfolio includes energy efficiency, infrastructure upgrades, asset sustainability, and renewable energy solutions delivered to clients throughout North America and Europe.

We foster an entrepreneurial, collaborative, and forward-thinking culture that thrives with innovation, diversity of thought, and inclusion. Our solutions range from upgrades to facilities' energy infrastructure to the development, construction, and operation of renewable energy plants combined with tailored financial solutions.

Job Summary

Ameresco is seeking a talented marketing professional to join our Corporate Marketing team as a Marketing Event Coordinator. This role is responsible for planning, promotion, and execution of all Ameresco corporate events and webinars, as part of our integrated marketing programs and in support of strategic initiatives.

Key Responsibilities
  • Plan, promote, and execute Ameresco events and webinars to drive successful participation in targeted industry events for thought leadership, brand awareness, and lead generation.
  • Research and recommend potential event opportunities to build a robust and strategic events calendar designed to drive lead generation and further strategic company goals.
  • Define benefits and goals of each event, coordinate with internal Ameresco event stakeholders to manage event plans before, during, and after all events, and evaluate event success.
  • Develop content packages and presentation decks to bolster Ameresco positioning and manage event-related content at each event, aligned with messaging that will support event goals.
  • Process event leads into company-wide CRM and/or Marketing Automation System, identify and execute on nurture opportunities to qualify leads for sales pipeline, and analyze and report on event-specific lead generation against identified goals.
  • Collaborate with company-wide regional stakeholders to optimize local event participation and effectiveness, maintain company-wide event calendar, and ensure promotion through Ameresco communication channels.
  • Maintain corporate memberships with various industry organizations, identify company-wide opportunities for partnerships to make the most of the membership investment in support of strategic marketing goals, and analyze continued investment.
  • Maintain a directory of market research and analyst reports, notify internal stakeholders when new research and reports are available, and engage with analyst firms in collaboration with other internal stakeholders.
  • Act as a point person and manage relationships with key industry event organizers and industry organizations, and secure valuable sponsorships, speaking slots, and other event- and membership-driven marketing opportunities.
  • Collaborate with team members to produce relevant brand-standard collateral that meets the needs of key stakeholders, the audience, and multiple vehicles to help drive Ameresco business.
  • Manage relationships and available offerings of company-branded apparel through Inkwell Global Marketing.
  • Collaborate with regional sales leads to plan and execute outbound demand generation campaigns utilizing company-wide CRM and sales platform.
  • Deliver assigned marketing deliverables in accordance with established quality and KPI goals, support corporate, functional, regional, business units, and sales requests for marketing assistance and related deliverables, and represent Ameresco in a professional and ethical manner.
Requirements
  • BA/BS degree in marketing, English, or journalism.
  • Minimum of 2 (two) years of experience in marketing with exposure to corporate event planning and execution.
  • Skilled in creating, editing, and promoting written and visual content.
Preferred Qualifications
  • Business-to-business and energy industry experience.
  • Expert with Microsoft Office Suite, including Excel and PowerPoint, and proficiency with Adobe Creative Suite and comparable graphic packages.
  • Knowledge of Salesforce CRM, Hubspot marketing automation, and email marketing software/campaign tools.
  • Excellent verbal, written, digital, and interpersonal communication and presentation skills with an innate attention to detail.
  • An eye for on-brand design and/or brand design experience.
  • Track record of strong project management skills and practice.
  • Ability to work independently and cross-functionally through team collaboration.
  • Proven and motivated self-starter who thrives on working in complex and challenging environments.