Associate Director, Paid Media Strategy

6 days ago

New York, New York, United States Direct Agents Full time
About the Role

We are seeking an experienced Associate Director to lead our Paid Media team. As a key member of our growth marketing consultancy, you will be responsible for developing and executing effective customer acquisition strategies across social, search, and programmatic channels.

Key Responsibilities
  • Drive overall biddable paid media strategy for agency accounts, including social, search, and programmatic channels
  • Communicate vision to clients, including rationale and data behind decisions
  • Lead team and clients to achieve performance KPIs, providing assistance with optimizations and campaign troubleshooting
  • Manage, develop, and guide a team of analysts
  • Develop innovative media solutions and strategies
  • Create and lead effective client presentations
  • Be able to inspire and grow team members through leadership, training, and thought leadership
  • Work with business development to audit and develop custom pitches
  • Maintain relationships with key vendors, staying on the cutting edge of technologies
Requirements
  • 5+ years of experience managing biddable paid media campaigns or strategy, preferably at an agency
  • Paid search experience is a plus
  • Experience managing teams a plus
  • Expert understanding of at least one biddable channel (social, search, or programmatic), as well as a working understanding of other marketing channels
  • Excellent communication skills and record of getting buy-in from client stakeholders
  • Excellent analytical and problem-solving skills
  • Ability to prioritize, multi-task, delegate, and manage time efficiently
  • Possess a big picture perspective, but immediately willing to 'roll up your sleeves,' and do whatever it takes to get the job done
  • Have an expert understanding of customer acquisition and direct response online marketing
  • Bachelor's Degree preferably in Marketing, Advertising, Engineering, Finance, or Math
About Direct Agents

Direct Agents is a growth marketing consultancy that empowers our team members to directly impact the speed of their growth. We believe that personal success comes from hard work and provide a supportive environment for our team members to thrive.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

We offer a competitive salary of $100,000 - $120,000, depending on experience, with annual compensation reviews based on performance. We also offer regular performance reviews and growth path check-ins throughout onboarding and quarterly after that.

We provide a comprehensive benefits package, including health, dental, vision, and mental health benefits, as well as paid time off, birthdays, volunteering time, and summer Fridays.

We are a dog-friendly office and offer a newly built and sun-drenched penthouse office with incredible views over Flatiron. We also provide a new MacBook Pro laptop for ease of work in office or remotely.

We are committed to creating a culture that values human connection, fosters growth, and prioritizes mental health and overall wellness.

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