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Associate Director
1 month ago
Verizon is seeking an experienced Associate Director to lead our Digital Media Strategy team. As a key member of our Advertising Technology, Transformation and Enablement team, you will be responsible for crafting and leading programmatic and paid social verification, data privacy, governance, and supply strategy to achieve brand and business objectives.
Key Responsibilities:- Crafting digital standards and guidelines to monitor, measure, and mitigate risks associated with brand safety, fraud, and data privacy.
- Working closely with various internal stakeholders and external partners to educate and ensure brand safety, privacy compliance, and optimal performance across all digital media channels.
- Developing and implementing strategies to mitigate risks associated with brand safety and ensure compliance with industry regulations and best practices.
- Monitoring campaign performance and the landscape (tech, media, news, legal impacts, etc.) to address any issues or implement solutions in real-time.
- Reviewing all paid media activities and partner technology to identify potential threats to brand reputation, as well as leading the response to any brand safety incidents or larger crises that may arise that impacts our brand.
- Developing and executing bold, innovative supply and data strategies for Verizon's approach to programmatic and paid social buying.
- Overseeing supply-side technology partnerships with a focus on performance.
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant work experience.
- Experience in programmatic media strategy and investment on the brand side or at an agency.
- Experience leading a team in a managerial capacity.
- Fluency in data-driven targeting and reach strategy.
- Experience with analysis and reporting.
- Ability to translate technical concepts to non-technical business stakeholders.
- Strong change management and communications skills.
- Proven project management skills and influence across functions and external teams.
- Ten or more years of relevant work experience.
- Experience with leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
- Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
- Programmatic leadership experience within Agency Trade Desks, Management Consultancies or brands with in-house programmatic capabilities.
- Ability to manage all self-serve programmatic and social channels (display, video, social, dOOH, audio, native) and launch new channels.
- Experience with primary buying platforms & formats (Google, Amazon AAP, VMG, Facebook/Instagram, Snap, Twitter, Pinterest).
- Experience with management of agency relationships and resources, and ability to influence across divisions, departments, and teams.
- Knowledge of Ad verification and brand safety tools (IAS, DoubleVerify, Moat).
- Experience with management of programmatic budgets of at least fifty million dollars.
- Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
- Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.
- Experience building and executing programmatic buying strategy.
Verizon is proud to be an equal opportunity employer and celebrates our employees' differences. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.
Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. From health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package.
