Associate Director, Paid Media Strategy

17 hours ago


New York, New York, United States Direct Agents Full time
About the Role

We are seeking an experienced Associate Director, Paid Media Strategy to join our team at Direct Agents. As a key member of our Paid Media team, you will be responsible for developing and executing effective customer acquisition strategies across social, search, and programmatic channels.

Key Responsibilities
  • Develop and execute comprehensive paid media strategies to drive customer acquisition and revenue growth
  • Lead and manage a team of analysts to achieve performance KPIs and provide assistance with campaign optimizations and troubleshooting
  • Communicate effectively with clients to understand their needs and develop tailored solutions
  • Stay up-to-date with industry trends and best practices to ensure our strategies remain competitive and effective
Requirements
  • 5+ years of experience in managing biddable paid media campaigns or strategy, preferably at an agency
  • Paid search experience is a plus
  • Experience managing teams a plus
  • Expert understanding of at least one biddable channel (social, search, or programmatic), as well as a working understanding of other marketing channels
  • Excellent communication and analytical skills
What We Offer
  • A competitive salary of $100,000 - $120,000, depending on experience, with annual compensation reviews based on performance
  • Regular performance reviews and growth path check-ins throughout onboarding and quarterly after that
  • Health, dental, vision, and mental health benefits, including access to providers like One Medical, Talkspace, KindBody, and Health Advocate
  • Paid Time Off, Birthdays, Volunteering Time, and Summer Fridays
  • A new MacBook Pro laptop for ease of work in office or remotely
  • Access to commuter benefits and annual memberships to Citibike
  • Happy Hours and our premier annual events, including 'Field Day' and our annual themed Holiday party extravaganza
  • Dog friendly office
  • An inspiring atmosphere with supportive colleagues and innovative projects
  • Future career development opportunities with internal and external opportunities for professional growth and networking


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