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Media Strategy Director
1 month ago
We are seeking a highly skilled Media Strategy Director to join our team at Jellyfish. As a key member of our US business, you will be responsible for providing digital media recommendations and problem-solving to clients, both internal and external. Your expertise will be crucial in preparing and implementing media plans and other deliverables.
The ideal candidate will have a strong understanding of attribution and quantitative skills, with experience in client relationship management and providing tailored analytics solutions. You will work closely with our Investment Analytics department, combining MMM, attribution, and experimentation into advanced media planning workflows.
Responsibilities
- Develop digitally neutral media plans, flighting recommendations, and forecast attributable performance across all channels and campaigns.
- Manage client budgets, investments, and purchase authorization process.
- Work with the wider planning and analytics team to generate insightful campaign reports with optimization recommendations while media is live.
- Collaborate with cross-functional teams to manage processes and optimize different KPIs depending on client objectives.
- Maintain strong, professional relationships with the publisher community.
Qualifications
- Bachelor's degree in Marketing, Economics, or related field.
- 5+ years of experience in marketing strategy or media analytics, with experience leading MMM projects a strong plus.
- Strong understanding of attribution or quantitative skills.
- Advanced proficiency in Excel/Google Sheets, with experience in Tableau, Python, or R a plus.
- Familiarity with digital marketing platforms and social media analytics tools.
Key Attributes
- Strong analytical skills, comfortable interrogating data and building data-driven hypotheses and insights.
- Detail-oriented with exceptional critical thinking and attention to detail.
- Project Management Skills with a strong business acumen.
- Able to prioritize and manage multiple projects and tasks.
Additional Information
We offer a dynamic work environment where you can grow your career with one paid day each month for self-development and access to LinkedIn Learning with unlimited online courses. Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. All your information will be kept confidential according to EEO guidelines.
Please note that we have an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to talentacquisition@jellyfish.com.
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