Strategic Director, Media Planning

4 weeks ago

New York, New York, United States Publicis Health Media Full time

Job Summary

The Associate Director, Strategy will lead the day-to-day work of the Strategy team, possessing a deep expertise in HCP. You will report to either the Director, Strategy or VP, Strategy.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

  • You will possess a deep understanding of the HCP audience
  • You will further develop your expertise in different media research tools
  • You will provide support to the Director, Strategy and VP, Strategy
  • You will manage a team of direct and indirect reports and manage them in onboarding, performance management, and training processes and tools
  • You will manage one to multiple client accounts and specialize in HCP planning and strategy
  • You will provide the initial perspectives on media strategies, provide input to clients to help shape their marketing priorities, and develop a daily relationship with appropriate clients on assigned brands
  • You will oversee overall media strategy, approach, and plan on each account, manage the media channel mix and initial budget allocation & rationale, and represent the interests of other capability teams in client and agency partner meetings
  • You will collaborate with internal leaders to ensure strategic agreement of deliverables with client needs and push for continuous improvement of self, team, and client deliverables
  • You may be asked to contribute to new business and organic growth efforts

Qualifications

  • 6+ years media planning experience
  • 1+ years HCP media planning and media strategy experience
  • 2+ years management experience
  • 1+ year of cross-channel media planning experience
  • Familiarity with standard media research and planning tools (e.g. Clear Decisions)
  • 1+ years previous pharma media experience, across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer)

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