Associate Director, Paid Media Strategy

5 days ago


New York, New York, United States Direct Agents Full time
Job Description

At Direct Agents, we're seeking an experienced Associate Director, Paid Media to join our team. As a key member of our Paid Media team, you'll be responsible for developing and executing effective customer acquisition strategies across social, search, and programmatic channels.

Key Responsibilities

  • Develop and implement comprehensive paid media strategies to drive customer acquisition and revenue growth
  • Lead a team of analysts to achieve performance KPIs and provide guidance on campaign optimizations and troubleshooting
  • Manage and develop a team of analysts, providing coaching and mentorship to ensure their growth and success
  • Collaborate with business development to audit and develop custom pitches for clients
  • Stay up-to-date with industry trends and best practices, applying this knowledge to drive innovation and improvement in our paid media strategies

Requirements

  • 5+ years of experience managing biddable paid media campaigns or strategy, preferably at an agency
  • Paid search experience is a plus
  • Experience managing teams a plus
  • Expert understanding of at least one biddable channel (social, search, or programmatic), as well as a working understanding of other marketing channels
  • Excellent communication skills and record of getting buy-in from client stakeholders
  • Excellent analytical and problem-solving skills
  • Ability to prioritize, multi-task, delegate, and manage time efficiently
  • Possess a "big picture" perspective, but immediately willing to "roll up your sleeves" and do whatever it takes to get the job done
  • Have an expert understanding of customer acquisition and direct response online marketing
  • Bachelor's Degree preferably in Marketing, Advertising, Engineering, Finance, or Math

What We Offer

  • A competitive salary of $100,000 - $120,000, depending on experience, with annual compensation reviews based on performance
  • Bi-annual bonus pay based on company and individual performance
  • Regular performance reviews and growth path check-ins throughout onboarding and quarterly after that
  • Health, dental, vision, and mental health benefits, including access to providers like One Medical, Talkspace, KindBody, and Health Advocate
  • Paid Time Off, Birthdays, Volunteering Time
  • A new MacBook Pro laptop for ease of work in office or remotely
  • A newly built and sun-drenched penthouse office with incredible views over Flatiron
  • Access to commuter benefits and annual memberships to Citibike
  • Happy Hours and our premier annual events, including "Field Day" and our annual themed Holiday party extravaganza
  • Dog-friendly office
  • An inspiring atmosphere with supportive colleagues and innovative projects
  • Future career development opportunities with internal and external opportunities for professional growth and networking
  • Epic regular team building and celebrations
  • An unwavering belief that we can build, create, and grow together

About Direct Agents

We're a growth marketing consultancy at the intersection of technology and human ingenuity. We're proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

How to Apply

If you're looking for a new role with space to directly influence the business and company culture, apply today.



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