Associate Director, Paid Media Planning

4 weeks ago

New York, New York, United States Blue State Full time
Job Title: Associate Director, Paid Media Planning

Blue State is seeking an experienced Associate Director, Paid Media Planning to join our team. As a key member of our Paid Media team, you will be responsible for developing and executing game-changing advertising strategies that drive engagement and deliver results.

About the Role

We are looking for a highly skilled and strategic thinker who can develop and implement digital and traditional advertising strategies across a range of clients. As an Associate Director, Paid Media Planning, you will work closely with our clients to understand their business objectives and develop tailored media plans that meet their needs.

Key Responsibilities
  • Develop and execute media plans and recommendations for assigned clients
  • Analyze ongoing and historical performance data to identify opportunities for improvement and make strategic recommendations
  • Have a strong POV on measurement, attribution, and conversion tracking and apply that knowledge to strategic recommendations and ongoing campaign management
  • Participate in client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives
  • Work collaboratively with internal and external teams to produce campaigns, creative ideas, audience and target recommendations, and experimental designs
What We Offer
  • Unlimited time-off (inclusive of sick, personal, and vacation days)
  • $1,000 annually in professional development funds
  • Competitive health, dental, and vision insurance
  • Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
  • Flexible and health savings accounts
  • 401K & employer match
  • Generous paid holiday schedule
  • 12-week fully-paid parental leave for all parents-to-be
  • Short-term and long-term disability insurance
  • Pre-tax commuter benefits
  • Remote work flexibility
About Blue State

Blue State is a purpose-driven agency that partners with leading causes, brands, and campaigns to create real change. We foster an environment where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further.

Requirements
  • 6-8 years experience in cross-channel media planning, including a mix of digital and traditional media
  • Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record of managing large scale, multi-channel media campaigns that delivered on those goals
  • Deep understanding of all aspects of media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used
  • Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
  • Exceptional attention to detail, especially with regards to budgeting, pacing and spend tracking, managing vendor relationships and paperwork, and reporting
  • Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required.
What We're Looking For

We're looking for someone who is passionate about delivering change and has a shared passion and curiosity for delivering results. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we're always making progress.

We champion and expect empathy, communication, collaboration, and respect. At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply.

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