Strategic Communications Lead
2 weeks ago
Position Title: Strategic Communications Lead
Location: Hampton Roads, Virginia
Reports To: Campaign Director
Employment Type: Full Time/Exempt
ABOUT US:
The Campaign for a Family Friendly Economy (CFFE) is dedicated to advocating for a future where all individuals can afford to care for themselves and their families. Our mission involves mobilizing support to enact policies that reduce financial burdens for families, such as paid family and medical leave, accessible and affordable childcare, and community-based care for the elderly and disabled.
ROLE OVERVIEW:
We are seeking a seasoned communications professional to spearhead our outreach efforts for a significant advocacy initiative in the Hampton Roads region.
The Strategic Communications Lead will be instrumental in crafting and implementing a comprehensive communications strategy aimed at holding elected officials accountable to their constituents regarding their stances on critical issues affecting families in Hampton Roads. This role requires close collaboration with the Campaign Director and Organizing Director to refine the communications approach across various district campaigns focused on progressive economic matters that influence working families. The ideal candidate will possess experience in the political media landscape and demonstrate a readiness to embrace new challenges that mobilize public action or respond swiftly to a dynamic news environment.
Key Responsibilities:
- Develop and oversee a detailed strategic communications plan in partnership with the Campaign Director and Organizing Director to enhance media coverage of our narrative and accountability initiatives across districts.
- Establish and nurture relationships with journalists in the Hampton Roads area to promote our initiatives and secure media coverage.
- Create and manage daily communications materials, rapid response strategies, and press releases for events as necessary.
- Compose engaging social media content across various platforms.
- Generate website content for the organization and ensure timely updates with press materials.
- Collaborate on the production of innovative content, including graphics and videos, to effectively convey the organization's message.
- Assist in recruiting, training, and pitching strategic spokespersons.
- Conceive and implement creative earned media strategies.
- Act as a media spokesperson for our programmatic issues in Hampton Roads.
- Monitor media coverage and provide weekly reports on program achievements and progress.
Candidate Profile:
- Exceptional written communication skills with a strong understanding of how to articulate progressive issues.
- Relevant experience in issue advocacy and/or campaign communications.
- Comfortable building relationships with local, state, and national media and pitching events for media coverage.
- Able to coordinate and engage with local constituents to help amplify their stories.
- Composed under pressure and adaptable in a fast-paced campaign setting.
- Committed to fostering a diverse, equitable, and inclusive workplace that values multiple perspectives.
- Willingness to travel as required.
- Open to performing additional duties as assigned.
Preferred Qualifications:
- Experience in developing and executing local, statewide, or national communications strategies.
- Analytical mindset with attention to detail and a big-picture perspective.
- Enthusiasm for tackling new challenges and a sense of adventure.
- Familiarity with issues pertinent to state residents.
- Connection to the state and its communities through previous residence or work experience.
- Established relationships with local media and familiarity with local outlets.
- Experience in lobbying, advocacy, and educational initiatives.
- Fluency in both English and Spanish is a plus.
Compensation and Benefits:
Salary range: $66,000 - $72,000 per year.
Benefits include access to a shared cost health premium reimbursement program for eligible medical plans, along with accrued paid sick and vacation time and paid holidays.
We are an equal opportunity employer committed to preventing discrimination and harassment of any kind. Employment decisions are made based on business needs, job requirements, and individual qualifications, without regard to characteristics protected under applicable laws. We encourage all qualified applicants to consider this opportunity.
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