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Strategic Marketing Lead

2 months ago

Virginia Beach, Virginia, United States ADS Full time

Company Overview:
ADS, Inc. has been a leader in providing high-quality equipment for over two decades, supporting military personnel and their families with a vast network of supplier partnerships.

Position Title:
Growth Marketing Manager

Location:
ADS Headquarters (Virginia Beach, VA) - Not Remote

Position Summary:
We are seeking a seasoned marketing professional with a blend of strategic insight and creativity to enhance growth within our mission-oriented organization. Our dedication to serving active military members, veterans, and their communities is at the heart of our operations.

The ideal candidate will possess a robust marketing background and a proven history of implementing successful growth strategies in the defense sector, focusing on areas such as social media, search engine optimization, and content marketing.

As the Growth Marketing Manager, you will significantly influence our digital presence and brand recognition.

Key Responsibilities:

  • Strategic Development:
    Craft and execute innovative marketing strategies to distribute content effectively; assess and enhance marketing campaigns that drive sales growth and elevate brand visibility.
  • Brand Strategy:
    Develop a comprehensive understanding of ADS's target demographics, customer profiles, and unique value propositions. Collaborate with stakeholders to maintain an editorial calendar and ensure timely content delivery.
  • Content Oversight:
    Generate, refine, and enhance existing content; assist internal teams in their content creation efforts. Manage relationships with external partners to ensure content aligns with company objectives.
  • Social Media and SEO Management:
    Oversee social media platforms, including content scheduling and performance measurement. Enhance ADS's online visibility through search engine optimization and integrated marketing campaigns.
  • Performance Analysis:
    Monitor, evaluate, and report on marketing campaign effectiveness to optimize budget allocation and improve performance metrics.

Qualifications:
Data-driven mindset with strong analytical skills; Bachelor's degree in a relevant field.
Minimum of 5 years of professional experience, with at least 3 years in B2B/B2G marketing within the defense industry.
In-depth knowledge of industry trends and customer requirements.
Demonstrated success in leading marketing initiatives, including social media, content marketing, and website enhancement.
Exceptional communication and writing abilities; strong skills in proofreading, editing, project management, and organization.
Proficient in digital marketing tools and platforms.

Ability to excel in a dynamic, fast-paced environment, with adaptability to shifting priorities and managing uncertainties.

Note:
ADS may adhere to mandatory COVID-19 vaccination requirements for employment. Therefore, candidates may need to provide proof of vaccination unless legally exempt for medical or religious reasons.

ADS values diversity in the workplace, believing it fosters innovative thinking and creative solutions. We are proud to be an Equal Opportunity Employer, welcoming applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, or any other legally protected characteristic. We actively seek to represent our community with a diverse workforce, including veterans and individuals with disabilities.