Senior Marketing Manager

2 days ago

Miami FL USA, United States Marriott International Inc Full time
Job Summary

Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication and owns digital presence, including property website, third-party channels, and social media while maintaining brand integrity.

Key Responsibilities
  • Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).
  • Actively participates in reoccurring Sales Strategy Meetings to articulate the most up-to-date marketing strategy and implementation details.
  • Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
  • Leads repositioning efforts in partnership with Area Team, GM, and hotel executive team.
  • Serves as brand guardian/liason, verifying all marketing reflects brand voice.
  • Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
  • Leads the strategic pull-through of continent and brand promotions and campaigns.
  • Partners with Revenue Management to develop and execute promotional strategy efforts.
  • Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns, and performance to verify proper execution.
  • Supports group lead generation efforts.
  • Runs, reviews, analyzes, and clearly articulates to stakeholders and owners the key marketing reports and adjusts strategy accordingly.
  • Manages internal and external partners to verify deliverables are executed to support hotel strategy.
  • Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third-party and local partner sites.
  • Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments, and hotel positioning alignment.
  • Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency.
  • Identifies digital marketing opportunities on third-party and local partner sites.
Requirements
  • 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.
  • OR
  • 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.
What We Offer

Marriott International offers a competitive salary range of $82,000 to $107,000 annually, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans.

Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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