Marketing Manager
2 weeks ago
We are a leading hospitality group based in Miami, offering a variety of luxury restaurants, hotels, and event spaces. Our brand is a key player in Miami's upscale hospitality scene, known for delivering exceptional guest experiences. As we continue to grow, we are seeking an experienced and energetic Marketing Supervisor to oversee day-to-day marketing activities and ensure the success of our campaigns across all properties.
Job OverviewThe Marketing Supervisor will support the development and execution of marketing strategies aimed at driving brand awareness, guest engagement, and revenue growth. This position involves coordinating campaigns, overseeing digital marketing efforts, and collaborating with cross-functional teams to ensure the brand's message is consistent across all platforms. The ideal candidate will be hands-on, detail-oriented, and experienced in hospitality marketing.
Key Responsibilities- Campaign Coordination & Execution:
- Assist in planning and executing marketing campaigns for the group's restaurants, hotels, and events.
- Ensure timely and accurate deployment of marketing initiatives, including digital and print materials.
- Oversee day-to-day marketing operations, ensuring smooth execution of ongoing campaigns.
- Digital Marketing & Social Media:
- Manage the group's social media platforms, ensuring high engagement and consistent brand messaging.
- Assist with digital marketing efforts, including email campaigns, website updates, and online promotions.
- Collaborate with the marketing team to optimize SEO/SEM strategies and improve website performance.
- Content Creation & Management:
- Coordinate the development of content, including photography, videos, and written materials for marketing campaigns.
- Ensure that all content aligns with brand standards and enhances the overall guest experience.
- Work with external agencies and internal teams to produce high-quality marketing assets.
- Event Marketing:
- Support the marketing of in-house events and promotions, working closely with event planners to ensure successful attendance.
- Coordinate with media partners and influencers to promote key events and activities.
- Reporting & Analytics:
- Monitor and report on marketing performance metrics, providing insights to optimize campaigns.
- Track and analyze guest feedback and digital metrics to inform future marketing efforts.
- Prepare reports on campaign success, social media engagement, and guest interactions.
- Team Collaboration:
- Collaborate with the operations, sales, and guest services teams to align marketing efforts with business objectives.
- Work with creative and digital teams to ensure the timely production of marketing materials.
- Provide support to the Director of Marketing and other senior team members in executing broader strategies.
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of marketing experience, ideally in the hospitality industry.
- Strong understanding of digital marketing, social media management, and content creation.
- Excellent communication and project management skills, with the ability to multitask in a fast-paced environment.
- Proficiency in marketing tools such as Google Analytics, social media platforms, and CRM systems.
- Experience working with luxury or high-end brands is preferred.
- Attention to detail, creativity, and a passion for hospitality.
- Competitive salary and benefits.
- Health, dental, and vision insurance.
- Employee discounts across all properties.
- Opportunities for professional growth and development.
- A collaborative and dynamic team environment within a top hospitality group.
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