Senior Marketing Manager

4 weeks ago


Tampa FL USA, United States Volaris Group Full time
Job Title: Senior Marketing Manager

Job Summary:

We are seeking a highly motivated and experienced Senior Marketing Manager to join our team at Volaris Group. As a key member of our marketing team, you will be responsible for developing and executing innovative marketing strategies to increase our dominance in current and potential markets.

Responsibilities:

* Develop and execute strategic digital marketing campaigns on LinkedIn and Google AdWords to enhance brand awareness and drive inbound lead generation.
* Implement inbound marketing strategies to attract and convert qualified leads.
* Lead HubSpot and Salesforce integration to streamline processes, improve marketing and sales alignment, and enhance lead management and reporting capabilities.
* Assist in the redesign of the company website, prioritizing UX/UI improvements and SEO best practices.
* Develop engaging content tailored for our target audience, including case studies, blogs, and videos for use on the website and social media platforms.
* Configure marketing automation campaigns in HubSpot to automate lead nurturing, segmentation, and personalized marketing communications to drive sales funnel progression.
* Setup HubSpot and establish a lead scoring model to prioritize leads for sales engagements based on customer behavior and engagement with marketing materials.
* Manage marketing operations: troubleshoot and maintain the marketing automation platform's health and its integration with Salesforce.
* Follow marketing best practices and produce regular KPI reports aligned with business objectives and marketing goals, with the ambition of continuous improvement.
* Utilize Google Analytics to track website performance and generate reports with actionable insights to optimize digital marketing strategies and campaign performance.
* Develop and execute strategies to enhance brand awareness and position the company as a leader in its industry.
* Plan and execute digital and in-person events, including tradeshows and webinars. Coordinate event logistics.
* Track, manage, and optimize social media channels to increase customer engagement and brand awareness, grow followership, drive traffic, and effectively promote content.
* Partner with the sales team and other internal departments to improve lead generation, increase conversion, and conduct lifecycle marketing.

Requirements:

* Experience with HubSpot or other marketing automation platforms.
* Proven ability to leverage Salesforce data to drive strategy, build reports, and track key metrics.
* Motivated to work independently in a growing organization.
* Minimum of 5-7 years of marketing experience (experience in B2B software is an asset).
* Minimum college-level education in Business, Communications, Marketing, or related program. University education is preferred.
* Excellent project management skills with proven ability to manage multiple projects simultaneously.
* Attention to detail, excellent organizational, and problem-solving skills.
* Ability to maintain a data-driven approach with strong analytical skills to assess performance metrics.
* Exceptional English writing, editing, proofreading, and verbal communication skills.
* Constant learner, team player, and enthusiasm for personal growth.
* Experience in managing marketing budgets.
* Flexibility to travel occasionally.

Software Skills:

* Advanced Microsoft Office skills (Excel, Word, PPT, and Teams).
* Experience with HubSpot or any comparable marketing automation platform (Experience with HubSpot is preferred).
* Google Analytics (Google Data Studio/Looker is an asset, but not mandatory).
* Proficiency in WordPress or other CMS platforms.
* Salesforce.
* Aptitude to learn new technology systems and software as needed.

Worker Type:

Regular

Number of Openings Available:

1

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