Content Marketing Strategist

2 days ago

San Carlos, California, United States Presto Automation Inc. Full time
Job Title: Content Marketing Specialist

Presto Automation Inc. is seeking a highly skilled Content Marketing Specialist to join our dynamic marketing team. As a key member of our team, you will be responsible for creating, curating, and managing engaging content that drives brand awareness and supports our marketing initiatives.

Key Responsibilities:
  • Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience.
  • Create high-quality content, including blog posts, press releases, product collateral, white papers, case studies, presentation slides, social media posts, and website content, to highlight Presto's automation solutions and maintain our brand leadership.
  • Manage content calendars to ensure timely publication and alignment with broader marketing campaigns.
  • Optimize written content for SEO to increase organic traffic and improve search engine rankings.
  • Grow Presto's social media presence on LinkedIn, driving engagement and building relationships with our audience.
  • Publishing blog posts in WordPress.
  • Collaborate with cross-functional teams (Sales, Customer Success, and Product) to gather insights and produce relevant, impactful content.
  • Analyze content performance and provide actionable insights to improve future content marketing efforts.
  • Stay informed about QSR industry trends, news, and competitor strategies to inform content development and positioning.
  • Collaborate with external vendors on content as needed.
Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 3-5 years of experience in content marketing, digital marketing, or copywriting.
  • Exceptional writing and editing skills with a keen eye for detail.
  • Experience incorporating company brand and tone of voice into your written content.
  • Excellent command of the English language.
  • Strong understanding of SEO principles and best practices.
  • Experience using content management systems (CMS) like WordPress or similar platforms.
  • Ability to manage multiple projects in a fast-paced environment.
  • Excellent social media (LinkedIn) creation and publishing skills.
  • Strong organizational and time management skills.
Nice to Have:
  • Experience in B2B marketing, particularly in the technology or SaaS space.
  • Knowledge of the restaurant or quick service industry.
  • Basic design skills (Adobe Creative Suite) for content creation.

Presto Automation Inc. offers a competitive salary range of $70,000 - $92,000 annually, plus benefits, including medical, dental, and vision insurance, 401(k) program, and paid time off (PTO). We value diversity and inclusion and are committed to creating an inclusive hiring process and work environment. We are an equal employment opportunity employer and welcome applications from all qualified candidates.

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