Marketing Manager for Social Media and Advertising
3 weeks ago
Job Summary
Macmillan Audio seeks a Marketing Manager for Social Media and Advertising to oversee our social media and advertising plans. This role will be responsible for the strategic direction and execution of our social media channels, overseeing our influencer program, and working with stakeholders on other social media initiatives.
The position will also strategize and execute all self-serve advertising campaigns as well as advise on other advertising opportunities. The ideal candidate will be a combination of creative and data-driven, creating interesting content and using results to inform decisions.
Key Responsibilities
- Develop and oversee strategy and direction for Macmillan Audio owned channels (Instagram, TikTok, Facebook, X, YouTube, and future outlets)
- Maintain and implement social media calendar and posts
- Oversee and maintain our direct creator/influencer relationships
- Stay current on social media and book publishing trends
- Develop and oversee Macmillan Audio's advertising strategy
- Execute all self-serve advertising campaigns and devise tests to continuously improve our results
- Explore new outlets and stay on top of the ever-changing advertising landscape
- Work with sister imprints to align on advertising strategies to maximize efforts and budgets across formats
About Macmillan
Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.
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