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Growth Marketing Manager, Paid Social Media Specialist

2 months ago

New York, New York, United States Spot & Tango Full time

Job Overview

We are seeking a highly skilled Growth Marketing Manager to join our team at Spot & Tango. As a key member of our growth marketing team, you will be responsible for developing and executing a comprehensive paid social media strategy to drive customer acquisition and revenue growth.

Responsibilities:

* Lead the development and execution of a paid social media strategy to maximize customer acquisition and revenue growth
* Manage the annual budget for paid social media campaigns and optimize ad spend to achieve desired outcomes
* Collaborate with cross-functional teams to understand the role of paid social media in the broader marketing mix and advocate for the best customer journey
* Build strategic partnerships with external advertising vendors to test new growth products and advertising tools
* Serve as an expert on overall channel performance and strategy

Requirements:

* 4+ years of experience in digital marketing, with a heavy analytical emphasis and drive to master paid social performance marketing
* Domain ownership mindset and ability to thrive in a fast-paced environment
* Strong analytical/critical thinking skills with proven ability to leverage data to identify trends, spot performance opportunities, and tell data-driven stories
* Precision and attention to detail, with ability to troubleshoot marketing tracking systems
* Excellent interpersonal and communication skills, written and verbal
* Interest in launching and testing new advertising channels
* Knowledge of experimentation and creative optimization

What We Offer:

* Competitive salary and benefits package
* Opportunity to work with a leading pet health and wellness brand
* Collaborative and dynamic work environment
* Professional development and growth opportunities

If you are a motivated and results-driven marketing professional with a passion for paid social media, we encourage you to apply for this exciting opportunity.