Social Media Strategist

1 day ago


New York, New York, United States Columbia University Full time
Job Title: Social Media Specialist

Columbia University is seeking a highly skilled Social Media Specialist to join our Marketing team. As a key member of our team, you will be responsible for developing and implementing a robust social media strategy to enhance our online presence and engage with our audience effectively.

Key Responsibilities:
  • Develop and implement a comprehensive social media strategy across multiple platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
  • Create and manage a social content calendar to deliver consistent and timely content.
  • Research and monitor social media channels for industry trends and competitive insights.
  • Analyze social media performance metrics and prepare reports to assess the effectiveness of campaigns.
  • Collaborate with the marketing team to align social media content with broader marketing campaigns and goals.
  • Respond to comments, messages, and reviews promptly and professionally to engage with our online community.
  • Manage social media advertising campaigns, including budgeting, targeting, and performance tracking.
  • Provide occasional support to the media production team, including studio and on-location filming, production assistance, and behind-the-scenes photography and filming for promotional efforts.
Requirements:
  • Bachelor's degree or equivalent in Marketing, Communications, or a related field.
  • 2-4 years of related work experience in social media management.
  • Proven experience in developing and implementing successful social media strategies.
  • Experience in creating, managing, and optimizing a social content calendar.
  • Able to produce compelling copy.
  • Strong understanding of social media platforms, trends, and best practices.
  • Proficiency in social media management tools (e.g., Brandwatch, Hootsuite, Buffer).
  • Excellent written and verbal communication skills.
  • Creative thinking and ability to generate innovative content ideas.
  • Experience with social media advertising and analytics.
  • Ability to work independently and as part of a team.
  • Strong organizational and project management skills.
  • Proficiency in Canva.
  • Ability to handle multiple projects simultaneously and meet deadlines.
Preferred Qualifications:
  • Experience in higher education or executive education marketing.

Columbia University is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a workplace that is inclusive and respectful of all employees.



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