Marketing Coordinator

2 weeks ago


Lexington, Kentucky, United States Race Winning Brands Full time
Company Overview:
Race Winning Brands (RWB) stands as a premier manufacturer of high-performance automotive and powersports components.

Our extensive product range includes top-tier pistons, engine blocks, cylinder heads, intake manifolds, connecting rods, crankshafts, clutches, transmissions, springs, and various other performance parts.

We proudly market our offerings through renowned brands such as JE Pistons, Wiseco Performance Products, K1 Technologies, Diamond Pistons, Trend Performance, Rekluse Motor Sports, MGP Connecting Rods, ProX Racing Parts, Dart Machinery, PAC Racing, RevMax, Haltech, TSI, and TMG performance.

Our diverse clientele encompasses professional racers, engine builders, automotive enthusiasts, OEMs, and a wide network of dealers and distributors.


Position Summary:
This role involves creating and managing digital marketing initiatives aimed at various customer segments through email and other outreach methods.

Key Responsibilities:
- Develop and implement digital marketing campaigns across multiple channels.

- Analyze and maintain social media content, utilizing analytics to track trends and identify improvement areas, collaborating with the Content Manager on overall strategy.

- Support marketing coordination and execution across corporate and divisional locations, focusing on new product launches, events, and visual content creation.

- Capture high-quality photography and video for marketing purposes, including product demonstrations and customer testimonials.

- Collaborate with the marketing team to provide support and innovative ideas, enhancing overall marketing efforts.

- Manage marketing supplies and support for trade shows, promotional events, and in-house marketing studios.

- Assist in event management, coordinating merchandise sales, displays, and other materials to ensure successful customer engagement.

- Work with external marketing partners and influencers to align and execute annual operating plans and strategies.


What We Offer:
- Comprehensive Medical, Dental, and Vision Insurance from Day One
- Employer-Paid Life and Disability Insurance
- Health Savings Account with Employer Contributions
- 401(K) Retirement Plan with Company Match
- Employee Wellness and Assistance Programs
- Paid Maternity/Paternity Leave
- Generous Paid Time Off
- Up to 13 Paid Company Holidays

Qualifications:
- Bachelor's degree in marketing, sales, or a related field.
- 3-5 years of experience in marketing or sales preferred.
- Proficiency in Microsoft Office Suite; knowledge of Adobe Creative Suite is advantageous.
- Excellent verbal and written communication skills, capable of engaging with both management and staff.

- Willingness to travel for customer engagements, trade shows, and promotional events as necessary.

- A positive attitude towards customers and colleagues, contributing to a collaborative work environment. Knowledge of performance and/or powersports is a plus.



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