Marketing Manager for Informed and SSAS

2 months ago


Lexington, Kentucky, United States LGC Group Full time
Job Description

LGC Group is a leading business unit that provides intelligent assurance for its customers and their supply network. Our mission is to protect brands and provide quality assurance through globally trusted testing and certification programs.

We are seeking a highly skilled Marketing Manager to lead the marketing efforts for our Informed and SSAS products. The successful candidate will be responsible for developing and executing marketing strategies that drive lead generation, customer retention, and growth.

Key Responsibilities:
  • Brand Management: Develop a deep understanding of the Informed and SSAS brand, and translate technical details into benefits for customers.
  • Marketing Programmes: Coordinate all marketing programmes from concept to final approval, ensuring alignment with business objectives.
  • Communication Strategies: Develop and execute online and offline communication strategies, including content creation and deployment.
  • Content Strategy: Develop a content strategy that positions LGC Group as a leader in the industry, providing valuable technical insights to target audiences.
  • Customer Engagement: Develop strategies to engage existing customers, drive upsells, and cultivate long-term customer loyalty.
  • Collaboration: Collaborate closely with sales, product management, and customer success teams to align marketing initiatives with overall business objectives.
  • Market Intelligence: Provide market intelligence information to the business, identifying trends and opportunities for growth.
Requirements:
  • Experience: Proven experience in marketing, preferably in the TIC or Sports nutritional sector.
  • Education: Degree or equivalent experience in communications or marketing.
  • Skills: Strong CRM and Marketing Automation skills, with experience working with international teams and customers.


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