Director, Commerce

2 days ago

New York, New York, United States IPG Mediabrands Full time
Job Title: Director, Commerce

We are seeking a highly skilled and experienced Director, Commerce to join our team at IPG Mediabrands. As a key member of our Commerce team, you will be responsible for leading the development and execution of commerce media plans for our clients.

Key Responsibilities:
  • Lead planning and activation across commerce media plans, including direct account and client service responsibilities.
  • Manage and take accountability for client total budget and savings.
  • Oversee plan development and implementation, incorporating necessary and appropriate rationale and research for client buy-in.
  • Responsible for the strategy and the audience insights being funneled down into the tactical media plan.
  • Ensures strategic consistency across all elements of plan development and implementation.
  • Develops, presents, manages and measures commerce media programs and defines program objectives and strategies consistent with brand marketing objectives.
  • Ability to push back on client when relevant and pivot approach/support as needed.
  • Creates client-ready materials and delivers client communications.
  • Ability to tailor client presentations to the audience (i.e. Senior Level vs. Junior Level).
  • Understanding the underlying client needs and recommending solution/path forward. Once aligned clearly directing internal team and managing deliverables with client.
  • Develops buying guidelines and supervises buying process and stewardship for media programs.
  • Negotiate and implement added value, research partnerships and custom program elements.
  • Oversees both media & sales metrics evaluation ensuring original objectives and strategies are being met.
Requirements:
  • 7-10 years of experience in media planning/buying, with 4+ years experience in a people manager role; strong ability to delegate, train, and support direct reports.
  • Experience with multiple client and business categories.
  • Ability to manage team, both upwards and downwards, to ensure cross-team communication.
  • Agency and/or Commerce media or CPG experience is a must.
  • Excellent quantitative skills.
  • Ability to interpret and analyze data to inform go-to-market strategies.
  • Strong marketplace relationships with senior sales people at major Commerce media companies.
  • Creative approach to defining deal terms including pricing models and value based on client objectives.
  • High level of comfort presenting to clients and internal team members.
  • Proven track record with client relations and growing existing business.
  • Solid understanding of marketing/communications process and the role of investment in it.
  • Proven knowledge of media planning & planning with use of research tools and resources.
  • Proven experience in writing and presenting relevant information to client audience.
  • Excellent written and verbal communication skills and proven problem-solving ability.
  • Self-sufficient and problem solver.
  • Project management; effectively managing multiple projects and meeting tight deadlines under a fast-paced environment.
  • Proficient in Microsoft Office (Excel, PowerPoint, etc.).
Desired Skills & Experience:
  • Gravitas + adept influencing - the personal and professional credibility to carry the system with it.
  • Humble confidence - confident in skills and willing to provide a proactive point of view.
  • Constructive discontent - always looking for ways to improve and enhance the work and self to challenge the norm and strive for continued improvement.
  • Innovative drive - comfortable in 'white space' work areas and willing to take risks, test the norm, measure and learn forward.
  • Proactive personal accountability - if it's to be, it's up to me.
  • Authentic + humanistic - be approachable, real and human.
  • Team first - a cultural force for building the best team.
  • Humor - willing to have fun and not take ourselves too seriously.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about commerce media and have the skills and experience we are looking for, please submit your application.

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